How to survive and thrive in the ‘new normal’ era of low oil prices and squeezed liquidity
There is a growing realisation that lower oil and gas prices are here to stay. In a region where between 65%-95% of government revenues come from oil and gas, this is already having an impact - not just on Governments and Oil & Gas companies, but across all entities, corporate and Government.
It’s important that management teams act now if they are to survive, succeed and grow in this ‘new normal’ macro environment. Whilst there will be challenges, there will also be opportunities - those with the strongest balance sheet and agile management will be best placed to take advantage.
But, it won’t be easy. Liquidity is tightening as Governments absorb cash to fund their plans. In short, the ripple is being felt across all organisations operating in the region - how you react now will set a course for your future success.
Here we set out positive actions that all management teams can and should take now to survive and thrive in the ‘new normal’.