20 years inside the mind of the CEO... What’s next?

What’s on the mind of 1,379 CEOs around the world?


View content by territory:

Middle East Region


20 years inside the mind of the CEO… What’s next?

Over the past 20 years CEOs have witnessed tremendous upheavals as a result of globalisation and technological change. In our 20th CEO Survey, nearly 1,400 CEOs share their views on the impact of these forces on growth, talent, trust and society. In this short video, PwC’s global chairman Bob Moritz, reflects on how today we’re at an inflection point; for leaders it’s now time to both raise and communicate the role of business in society and the positive impact it can have.

View Bob Moritz on LinkedIn

Follow Bob Moritz on Twitter

PwC's Global Chairman Bob Moritz introduces our 20th CEO Survey

For the last two decades, PwC has asked business leaders across the globe about the trends reshaping business and society. As we mark the 20th year of our annual CEO survey, we’ve observed just how much the world has changed.


Playback of this video is not currently available


We've asked CEOs for their views on:

Competing in an age of divergence

Globalisation has brought many benefits, but also downsides. With greater convergence has come greater divergence in beliefs, values and systems. CEOs are concerned about uncertain economic growth, over-regulation and skills shortages. Yet CEOs are surprisingly optimistic about growth: 38% are very confident in their company’s 12-month revenue growth prospects.

Find out more

Managing man and machine

Many individuals worry that globalisation and technology will eliminate their jobs. In reality, CEOs now recognise the need for talent – 52% plan to increase headcount, but can’t find people with the right skills. And 77% of CEOs are concerned that a shortage of key skills could impair their company’s growth. CEOs know they can’t innovate using technology alone.

Find out more

Gaining from connectivity without losing trust

CEOs are paying close attention to how human connection is affected by technology. And as our interactions become ever more automated, data-driven and virtual, the human factor is receding. Fully 69% of CEOs are convinced that it’s harder to gain and retain people’s trust in an increasingly digitalised and connected world.

Find out more

Making globalisation work for all

While nearly two thirds of CEOs agree that globalisation has benefited connectivity, trade and capital mobility, 44% say it has not helped at all in closing the gap between rich and poor. This year, the world has been forced to consider how globalisation can work for all. Here businesses have a significant role to play.

Find out more
38% of CEOs in the region are very confident about their company's prospects for revenue growth over the next 12 months

Confidence and courage through change: Middle East region

CEOs in the Middle East are positive about the prospects for their businesses. 38% of respondents in the region are very confident about their company’s prospects over the next 12 months (the same as the global average), compared to 34% when we asked the same question last year. As many as 60% have the same degree of confidence over the next three years – by far the highest of any region, and 9% ahead of the global average. Likewise 30% were somewhat confident when asked this question last year, but this has risen to 34% this year. This confidence also resonates into plans for the workforce: 56% of the region’s respondents expect to increase their headcount over the next year, against an average of 52% globally.

Explore more


CEOs revisited Anniversary retrospective interviews

Alexey Marey
Alexey Marey - Alfa-Bank, Russia

First interviewed in 2014, Alexey Marey - Member of the Board of Directors and CEO – shares his thoughts on the shifting global economic structure, opportunities in data development and the challenges for society as robots become a bigger part of life.

Watch the video

Craig Donaldson
Craig Donaldson – Metro Bank PLC., UK

Craig Donaldson, CEO - reflects on technology as an enabler, maintaining a customer-centric culture, overcoming privacy concerns and staying fit for the future. Craig was first interviewed in 2014.

Watch the video

Alex Arena
Alex Arena - HKT Ltd., Hong Kong, China

Alex Arena, Group Managing Director, was first interviewed for our CEO Survey in 2012. In this anniversary retrospective interview, he covers topics such as globalisation, talent in the digital age, and the impact of technology.

Watch the video


Explore the data

Contact us

Hani Ashkar
Middle East Senior Partner
Tel: +971 4 304 3100

Stephen Anderson
Clients and Markets Leader
Tel: +971 4 304 3100

Follow us