Emerging Markets Strategy Group(EMSG)

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In recent years, Japanese companies have shifted focus from China to other emerging countries which were not seen as attractive markets in the past. A major issue for Japanese companies while targeting these new markets is the establishment of a feasible market entry strategy and operational structure which best fits the local industry requirements, corresponding tax and foreign investment regulation and the local labour environment. In order to overcome this challenge, it is crucial for companies to have an accurate understanding of the local market and have access to various industry stakeholders including regulatory authorities.

Together with its network of member firms in 157 countries, PwC supports the market entry and business expansion of Japanese companies in emerging markets providing one stop service covering strategy and process advisory, supply chain advisory, HR advisory, and financial advisory services including cross border M&A support.