Mobile innovations forecast

Enabling technologies


What did we discover?

Making sense of
the rapid change
in mobile innovation

In sum

New technological capabilities


Are you up to the challenge?

Making sense of
the rapid change
in mobile innovation

In sum

Coming soon:
New use cases and business models


How are you doing?

Panel 3 content goes here

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Panel 4 content goes here

Making sense of the rapid change in mobile innovation

Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?

Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a three-part framework for analysing and understanding mobile innovation. The three parts are:

The three parts will be explored in periodic articles on this Web site in the months ahead. We expect that examining, analysing and forecasting mobile innovation along these lines will shed light on the interdependencies that are otherwise cloaked by the unorganised daily stream of innovation announcements.

Quotes from the report

“Mobile is one of several disruptive changes affecting technology, communications and media industries. The others being cloud computing, social media and the network of intelligent devices through the Internet. The individual impact of each could threaten established vendors and create new customer value propositions...But their combined impact is likely to be greater... "

Vicki Huff, PwC Partner, Technology Industry
“As important as the enabling technologies in our Index are, some of the more interesting use cases and disruptive mobile innovation are likely to be driven by the emerging technologies and new capabilities of existing technologies, which we include in this group."

Daniel Eckert, PwC Director, Mobile Computing
“The seven components, individually or collectively, are not likely to cause the next great disruption in the next five years without some creative thinking about how to use them. Specifically, new capabilities, cre­ative use cases and imaginative business models—or some combination—are more likely to produce a game-changing mobile innovation.”

Kayvan Shahabi, PwC, US Technology Advisory Leader
“The smartphone appears to be destined to become a true digital assistant, capable of self-learning based on the user's behaviours, then personalising both the active and passive ways the device can engage with the user, the environment and the network.”

Daniel Eckert, PwC Director, Mobile Computing
“The innovative focus of mobile computing involves integrating a triad of communications, applications and sensing platforms. These three platforms 'converse' with the users in a continual loop of personalised applications that draw information from the user's physical, virtual and social environments.”

Daniel Eckert, PwC Director, Mobile Computing
“Vendors are looking at business models in a much more fluid way—across a spectrum—anchored by products at one end and experiences at the other...This is easier said than done, of course, which means successful business model evolution requires a real investment in enterprise agility. Customers are already voting with their dollars—with mobile computing leading the way.”

Tom Archer, PwC, US Technology Industry Leader
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Raman Chitkara
Global leader
Tel: +1 (408) 817 3746
Pierre-Alain Sur
Global leader
Tel: +1 (646) 471-6973
Mohamed Kande
Global Technology Advisory Leader
Tel: +1 (202) 756 1705

Mobile innovations forecast

Integrating physical, virtual, and social information underpins the contextual revolution.


Digital information is the currency of contextual experience.


Where are we? What is around us? Who is around us? Our physical situation is the foundation of contextual intelligence.


More than 'friends lists' and profiles, social applications and services help us make better decisions via the experience and advice of others.

The elements of context

Select one of the three buttons to view how new mobile capabilities create contextual experiences.
       Virtual life
       Physical life
       Social life