From clicks to likes, today's networked world is creating vast amounts of data at a significantly increasing rate. Combine that with exponentially increasing internal data and you get the data explosion commonly known as Big Data. The ability to translate this vast array of structured and unstructured input into usable business intelligence provides a key competitive advantage for technology companies.
By applying analysis of Big Data to pressing business issues, companies are reshaping their operations—and accelerating their business results. As its potential becomes more evident, Big Data will transform every aspect of the organisation, from strategy and business model design to marketing, product development, HR, operations and more. Over time, organisations will become far more data-driven in how they make decisions, develop products and services, and interact with customers, employees and stakeholders at all levels.