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AI.

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Everyone’s talking about it.

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From the boardroom

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to the back office

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and beyond.

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But the big question is,

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is AI actually delivering real value?

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What’s the return on investment from AI?

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To answer this,

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we talked with more than 1,200 business leaders

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around the world.

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Our data shows that ROI on AI is concentrated
on a small set of leaders.

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Just 20% of companies are capturing 74%

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of all AI driven value.

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The most AI fit companies are generating more than

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seven times the AI driven financial returns of their peers.

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So what’s their secret?

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How are they turning AI ambition

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and investment into AI advantage?

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First, efficiency alone is not enough.

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The ambitions of top performing companies go much further.

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They’re more than twice as likely to use

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AI to reinvent their business,

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using it to spot emerging value

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and understand shifting customer needs.

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They’re also three times more likely to use AI

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to collaborate with organisations beyond their sector.

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Second, they manage AI with the same focus

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as other strategic priorities.

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In fact, they’re almost twice as likely

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to track business impact,

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investing in what works,

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learning from what doesn’t

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and scaling the winners.

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Third, AI high performers modernise systems

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to maximise value.

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They’re twice as likely to have redesigned

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workflows to incorporate AI,

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but only where it matters most.

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Not everywhere, all at once.

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And finally, they’re taking real steps to improve

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trust in AI across their workforce

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because trust drives adoption

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and adoption drives momentum.

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The top performers aren’t just using

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AI for productivity gains,

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they’re using it to reinvent everything.

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At PwC, we’ve been decoding the ROI from AI

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so you can scale it where it counts,

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so you can unite human potential with AI power,

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so you can turn your AI ambition into AI advantage.