WEBVTT

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AI.

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Everyone's talking about it.

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From the boardroom to the back office and beyond.

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But a big question remains:

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But a big question remains:

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is AI actually delivering real value?

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of the world's biggest businesses.

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And here's what we discovered:

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<font color=#FF5308FF>       only a few are capturing it.</font>

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a small set of companies are generating

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<font color=#FD5108FF>financial returns of their peers.</font>

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So, what's their secret?

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First, efficiency alone is no longer enough.

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go much further.

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They're more than <font color=#FD5108FF>twice as likely</font>
<font color=#FD5108FF>to reinvent their business</font> with AI;

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and understand shifting customer needs.

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more likely to use AI to collaborate

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with organisations beyond their sector.

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as other strategic priorities.

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<font color=#FD5108FF>to track business impact</font>;

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Investing in what works, learning from what doesn't,

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and scaling the winners.

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to maximise value.

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<font color=#FD5108FF>workflows to incorporate AI</font>,

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but only where it matters.

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Not everywhere all at once.

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to improve trust in AI across their workforce;

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And adoption drives momentum.

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At PwC, we've been decoding the ROI of AI

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so you can scale it where it counts,

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with AI power,

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so you can turn your ambition into advantage.

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so you can turn your ambition into advantage.

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so you can turn your ambition into advantage.

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just using AI for productivity gains.

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They're using it to reinvent everything.