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BEPS Action Plan: Action 1 - The digital economy

"Solving" the digital issue — specifically identifying appropriate tax rules to deal with digital business — has been designated the number-one action in the BEPS Action Plan. Below we provide commentary and links underscoring why this is perhaps the hardest problem facing the OECD.


1 August 2018
It appears the OECD may be moving faster (or, perhaps, more accurately, starting earlier) than had been imagined …

in that discussions are already progressing around three ways of addressing their G20 mandate:

  • a digital only solution
  • a broader solution that might look to more market-based taxation (including allocation to marketing intangibles)
  • and a minimum tax (e.g. denial of deduction on outbound payments if a certaineffective tax rate or ‘ETR’ threshold of the payee is not met).

In addition there may be more general study of PE concepts relating to each of these items.  And it is unclear what role the Arm's Length Standard and traditional Transfer Pricing will play in this.

16 July 2018
Hong Kong is proposing as part of a wider BEPS and TP Ordinance to treat as taxable income there, amounts …

received by foreign related parties from IP insofar as they are attributable to value creation contributions in Hong Kong. As our Hong Kong News Flash Issue 9  notes, it is regarded as a controversial part of the proposals and is deferred until year of assessment 2019/20.

9 July 2018
Germany and France have issued the Meseberg Declaration, which among other things notes …

a desire to agree the EU approach on fair taxation of the digital economy by the end of 2018. The Commission has stated in a recent conference that it considers twelve Member States are in favour of EU action on DST (up from ten last month), although the proposals may not aligned fully with any of their favoured approaches so it remains to be seen how many will be prepared to compromise. 

15 May 2018
As part of its 2018/19 Budget, the Spanish Government is considering …

introducing a tax similar to the European Commission's proposed Digital Services Tax to apply from 2018. The anticipated timeframe for receipts (€600m in 2018 and €1.5bn in 2019) suggests that the legislation will need to be passed this year according to our SpanishTax Insight of 4 May 2018.

9 April 2018
The OECD and EC proposals released in the last few weeks provide disparate recommendations …

While some countries in both the IF and EU are keen to move quickly toward a new international allocation of corporate taxation rights that takes certain digital factors (such as contributions from users) into account, there are also countries within each that do not believe that this is necessary.

We discuss these differences in our Tax Policy Bulletin of 9 April 2018  and note that the EC and the OECD recommend very different solutions to this divergence:

  • the OECD has proposed a two year, detailed review of the issues, aiming to bring countries together,
  • the EC has recommended that EU countries assert the right to tax the (direct and indirect) profits generated from provision of digital services to users in the EU, and levy turnover taxes until treaty partners agree to recognise this right.

21 March 2018
As expected, the European Commission has published its Digital Tax Package, including …

  • a Draft Directive for 3% Digital Services Tax,
  • a Draft Directive for establishing new PE threshold and attribution rules, and
  • a recommendation for Member States to amend their treaties accordingly.

As set out in our EUDTG Newsalert of 12 March 2018 , this is largely as had previously been floated. However, there is a major structural change in the scaling back from a formal proposal to amend CC(C)TB to take digital factors into account (although it is noted in the accompanying documents that this remains the ambition and that the Commission stands ready to work on it, and that the Parliament's work to date is a good basis for this).

16 March 2018
The OECD has released its Interim report on tax challenges of digitalisation , with 110 countries and jurisdictions agreeing …

to review concepts of the international tax system, responding to a mandate from the G20 Finance Ministers to work on the implications of digitalisation for taxation. The members of the OECD/G20 Inclusive Framework on BEPS will work towards a consensus-based solution by 2020.

Building on the 2015 BEPS Action 1 Report, the Interim Report includes an in-depth analysis of the changes to business models and value creation arising from digitalisation, and identifies characteristics that are frequently observed in certain highly digitalised business models. Describing the potential implications for the international tax rules, the Interim Report identifies the positions that different countries hold, which drive their approach to possible solutions. These approaches range from those countries that consider no action is needed, to those that consider there is a need for action that would take into account user contributions, through to others who consider that any changes should apply to the economy more broadly. The Interim Report lays the ground to move forward at the OECD towards a long-term multilateral solution in the next phase of work.

13 March 2018
The UK’s Treasury issued an updated position paper on ‘Corporate tax and the digital economy’ which an article from our UK PwC Firm notes …

  • re-iterates that the current international tax rules create a misalignment between where the digital business models create value and where they are taxed
  • continues to favour a long term, multilateral solution, led by the OECD and the BEPS Inclusive Framework, based on attributing value to the ‘participation and engagement of users’, perhaps through an allocation of a portion of residual returns to the countries where users are based, and
  • recognises that an interim solution may be required in absence of this, and a tax on revenues appears to be the favoured option.

22 February 2018
More countries are taking the opportunity as part of their annual Budget process to make changes to their VAT/GST regime to address digitalisation including:

  • as per our Singapore 2018 Budget commentary , following recent moves by others in that geographic region – notably Australia, New Zealand, South Korea, Japan and Taiwan - and discussions started last year, proposals from 1 January 2020:
    • for business-to-consumer (B2C) transactions, in which overseas vendors must register for GST in Singapore and charge and collect tax on digital sales to Singapore consumers in excess of $100,000
    • for business-to-business (B2B) services that are procured by certain sectors, the application of the long dormant reverse charge mechanism.
  • as per our South Africa 2018 Budget highlights, non-resident suppliers of electronic services, except telecommunication services and educational services supplied by a person regulated by an educational authority in a foreign country, being required from 1 October 2018 to register for VAT in South Africa where the value of the sales exceeds R50 000 in any consecutive 12-month period (with intermediaries and platforms able to register as vendors and to account for the VAT on sales made directly through them)
  • as per our GlobalVATOnline article of 16 February 2018 , Turkey now confirmed that there is a nil-threshold in respect of registration for B2B supplies of e-services, and that in cases where provided via a website, interface or portal, and the name of the electronic service provider is not indicated on the agreement between the parties, or on the invoices or other documents issued, the intermediaries concerned will be liable for declaring and paying the VAT due.

2 February 2018
India and Taiwan have just proposed different unilateral approaches to deal with digital taxation …

  • The Indian Budget for 2018  proposes that ‘Significant Economic Presence’ of a non-resident shall constitute a business connection in India from April 2019 with as yet unspecified thresholds applying to:
    • transaction in respect of any goods, services or property carried out by a nonresident in India including provision of download of data or software in India, or
    • systematic and continuous soliciting of its business activities or engaging in interaction with users in India through digital means
  • Taiwan Tax Ruling No. 10604704390  stipulates that effective from 1 January 2017 (ie retrospectively) remuneration received by foreign enterprises providing certain cross border electronic services to onshore buyers (including individuals, profitseeking enterprises and organizations) should be taxable, including online interactive services and services supplies through transactions platforms.

22 November 2017
There has been released, coinciding with the UK Chancellor's Autumn Budget 2017, a position paper/ consultation on "Corporate Tax and the Digital Economy” which

… starts with the UK’s principles on taxing a multinational’s profits before setting out what it sees as remaining BEPS challenges amid issues created by increased centralisation and more user participation. UK favours international long-term solutions, but favours a turnover tax on digital services as an interim solution. It is consulting on a proposal to introduce a tax royalties: "seeking to tax profits that multinational groups make from selling products and services to UK customers, where those profits have been transferred to an entity in a low-tax country which has been awarded ownership of the group’s intangible assets”.

21 November 2017
The latest draft of the text being discussed by the EU Member State representatives in Brussels has been leaked and

  • stresses a preference for a global solution, but suggests [the European Council] look forward to appropriate Commission proposals by early 2018 after also assessing the legal and technical feasibility as well as economic impact of the possible responses”"
  • seems to suggest technical discussions regarding temporary measures have reached standstill (“Views of delegations remain divided on whether to maintain […] the reference to an equalisation levy, or to delete it. Political guidance will be required on this point.”)
  • points to is a greater likelihood of individual country responses, rather than a single EU Directive.

15 November 2017
David Bradbury (Head of the OECD’s Tax Policy & Statistics Division, and leader of the OECD’s work on Action 1) presented to the BIAC Tax Committee meeting in Paris

… to emphasise that he expects short term action from some European countries in the relatively near future.  This was given additional support in some side meetings during the day with other attendees who had met UK and German government officials recently who indicated that both countries would see to implement "narrowly focused" equalisation/turnover taxes.  That would be in addition to Italy and, probably, France.

The US House excise tax and/or the Senate base erosion provisions will become the reason/excuse for these unilateral measures -- regardless of the fact that they were proposed before tax reform -- and they may also be used as the reason/excuse not to even bother engaging in the longer terms conversation about value creation in the DE.

1 November 2017
The OECD held a public consultation on the Tax Challenges of the Digitalisation of the Economy in Berkeley and

…you can view the sessions for the morning and for the afternoon in full. In summary, on the three main themes:

  • Digitalisation, Business Models and Value Creation - commentators varied considerably in whether they thought it was digitalisation or globalisation/scale that was putting strain on the tax system, and also on whether transfer pricing could provide an answer to the question of data value (some though that business models varied so widely that it was the only answer).
  • Impact of BEPS Implementation - there was a fairly broad consensus that 1) the Action 1 VAT recommendations are being widely implemented and that they are having a significant impact on tax collection in market jurisdictions; 2) the BEPS changes are impacting business models (particularly Action 7 encouraging a shift towards buy/sell), and that consistency in business model globally was usually more important than tax burden, so changes have tended to be broader than in just the countries that have implemented; 3) concern remained regarding the CIT take that would be collected from the new buy/sell models, although it was acknowledged that this was not a "digital" issue. 
  • Policy Challenges and Options to Address - the role of data and the notion of presence were recurring themes in identification of challenges. There was no broad consensus on any solution, although most agreed that turnover based taxes are harmful (although some consider them necessary to ensure that the broader discussion takes place).

Overall Pascal Saint-Amans seemed focused on ensuring that all the issues were identified such that a compelling interim report could be produced to line up an 18-24 month project.

31 October 2017
Our response to an OECD request for information on tax challenges of digitalisation has been published as one of 52 that directly addressed a number of the questions raised:

  • Download the comments on the Tax Challenges of Digitalisation - Part I
  • Download the comments on the Tax Challenges of Digitalisation - Part II (our response is at page 194)

26 October 2017
The European Commission has launched a public consultation / survey to gather views on how to tax the digital economy "fairly and effectively" alongside

… a high level inception impact assessment. There is little detail on each, but four "targeted, temporary solutions (withholding tax, digital transaction tax, activity based revenue tax, and service based revenue tax) and five "comprehensive, long term solutions" (CCCTB, Digital PE, destination based corporate tax, unitary formulary apportionment, and residence based with destination rate) are listed.

Regarding the economic impact, the Commission considers that "those companies whose activities currently are not properly captured by the tax system due to their digital nature" will pay more, and member States will benefit. Mitigating measures for SMEs and young/innovative companies will be considered.

20 October 2017
The new UN Committee of Experts met in Geneva and agreed their mandate, including setting up a subcommittee on "Tax issues related to the digitalisation of the economy" to

…further thinking for developing countries on this topic. Some delegates considered that it should include indirect taxes and tax administration, others were less convinced. The mandate will be finalised and published in due course on the UN's website.

16 September 2017
EU finance ministers agreed at an ECOFIN meeting to develop new digital taxation rules and to reach a common understanding at the Council’s meeting in December.

11 September 2017
Agenda for Fifteenth session of the UN Tax Committee in Geneva, 17-20 October 2017, includes the tax consequences of the digitalized economy — issues of relevance for developing countries

… and a Note from the Secretariat  states that measures taken can be divided into:

(a) value added tax (VAT)-based measures, based on the geographical location of the consumer market;

(b) presumed allocation of profits to a domestic jurisdiction (either by making use of a presumed permanent establishment approach as in the UK and Australian examples, or by requiring taxpayers to register in the country as a result of their digital presence);

(c) taxes on the use of the country’s digital infrastructure (as in India’s equalization levy); and

(d) transfer pricing-related measures (where transfer pricing rules are reformed to take into account the location of the consumer market, as in the Italian example).

A further form of unilateral measure, it notes, might be the application of border taxes to account for the digital activity, as in the recent tax reform proposal in the US.

11 July 2017
The Hamburg Action Plan agreed at the G20 meeting on 7-8 July 2017 in Germany noted …

“As part of the BEPS project, we recognise the importance of monitoring and evaluating the developments related to the digitalisation of the economy, and, depending on conclusions of the work by the OECD Task Force on Digital Economy, developing policy options, as appropriate, to address the related tax challenges with a consistent approach. We will further work on this issue through the Task Force and look forward to an interim report by the IMF and WBG Spring Meetings 2018.”

23 June 2017
A “transitory web tax” procedure in Italy which aims to tackle MNEs selling goods and services  through web platforms …

is set out in Law No 96 of 21 June 2017, introducing a new Article 1-bis which provides for a “reinforced cooperation and collaboration” between MNEs and the Italian tax authorities to establish whether non-resident entities have a PE in Italy and managing the relevant tax impact through a reduction of non-criminal tax penalties and the exclusion of criminal tax penalties.

Consultations potentially apply to both prior and current tax years, with a degree of protection in relation to future years.

MNEs wanting to request  the new procedure will need to watch for secondary legislation specifying the procedure (it will broadly apply to non-Italian resident entities with a consolidated multinational group turnover of more than EUR 1bn and with sales of goods and/or services in Italy amounting to over EUR 50m, including those made by companies or PEs resident or located in Italy and belonging to the same group).

5 June 2017
A Key Issues Paper "Making Globalisation Work: Better Lives For All" published by the OECD …

ahead of a Meeting of the OECD Council at Ministerial Level in Paris, 7-8 June 2017 includes the following update on BEPS Action 1

“148. The tax challenges raised by the digital economy have been identified in the OECD/G20 BEPS Project. As digitalisation increasingly permeates all sectors of the global economy, crossing national borders and facilitating new business models, international cooperation to confront these challenges will be critical. Work will continue on this issue under the Task Force on the Digital Economy, including by monitoring emerging developments, with an interim report to be delivered by the Task Force by mid-2018."

19 April 2017
The Global Forum on VAT (12-14 April, 2017, Paris) included…

  • over 100 jurisdiction together with various international and regional organisations (around 350 delegates in total)
  • discussion of taxing remote digital supplies: registration-based vendor collection
  • analysis of the role of e-commerce platforms and other "intermediaries" in the collection of VAT/GST on online sales
  • reference to the scope of the  task force on the digital economy currently, as regards VAT, being limited to looking at the efficiency of collection systems.

2 April 2017
Continuing the series of updates on unilateral actions, we’ve seen …

  • Australia’s draft GST ruling GSTR 2016/D1, which our GlobalVATOnline post  summarises as setting out the implications of an overseas-based supplier making supplies of services, digital products or rights to Australian consumers that use or enjoy those supplies in Australia
  • Austria’s intentions in the Federal Government’s 2017-18 work plan to, we note in our March Austrian Tax newsletter, expand the advertising tax to the online sector

20 March 2017
The G20 Communiqué of the Finance Ministers and Central Bank Governors Meeting Baden-Baden, Germany, 17-18 March 2017 noted …

“As part of the BEPS project, we have undertaken a discussion on the implications of digitalisation for taxation in the OECD Task Force on the Digital Economy (TFDE). We will further work on this issue through the TFDE and ask for an interim report by the IMF and WBG Spring Meetings 2018.”

1 August 2016
The OECD's digital economy task force will apparently reconvene in October 2016 to:

  • review the experience of countries’ unilateral actions in the light of the October 2015 Report
  • develop new consensus recommendations ahead of an interim report requested from the OECD by the autumn of 2018
  • plan remaining  work going through to a full report as requested in 2020

5 January 2017
More countries have been introducing special VAT measures including…

  • Colombia’s Law 1819 (section 173) summarised in our 5 January 2017 GlobalVATOnline post that from 1 July 2018 all services rendered from abroad (not only digital services, as originally planned) where the purchaser or beneficiary is located in Colombia, will be liable to local VAT
  • India’s Central Government amendment reported in our 15 November 2016 GlobalVATOnline post to the service tax law in respect of both B2B and B2C supplies of electronic services
  • Belarus proposals noted in our 14 November 2016 GlobalVATOnline post that from 1 January 2018, foreign companies supplying electronic services to Belarus consumers will be obliged to register and account for local VAT on such supplies
  • Serbia’s VAT law amendments adopted as set out in our GlobalVATOnline post of 28 December 2016 by the National Assembly and effective 1 January 2017, there is now a nil registration threshold for supplies of goods and services by foreign entities, including supplies of electronic services (previously foreign e-services suppliers were exempted from the requirement to register).

5 July 2016
India has introduced a 6% ‘equalisation levy’ on amounts paid to non-resident recipients for …

specified online services in its Finance Act 2016, aligned with the OECD BEPS recommendations to tax e-commerce transactions. A clarification to the effect that such a levy constitutes tax on income and is eligible for tax credit in the foreign country is likely to be important. Further, grossing-up provisions may be needed to ensure that there is no dispute on the deductibility of grossed-up cost.

26 April 2016
Israel and Turkey have made announcements about dealing with the provision of online services and the sale of goods online including ….

  • establishing principles by reference to domestic laws for the identification of an electronic permanent establishment (see for example, our Tax Insights from International Tax Services of 21 April 2016 on Israel), and
  • a requirement for foreign companies to register for VAT by reference to online transactions with residents that arguably goes further than the domestic changes as made by other countries like Australia, New Zealand and Russia to implement the OECD’s VAT Guidelines on the place of supply of e-services (see GlobalVAT Online territory implementation)

1 December 2015
The new OECD International VAT/ GSTs guidelines endorsed by the OECD Global Forum on VAT on 5-6 November 2015 …

establish the preferred international standard for coherent and efficient application of VAT/GST to the international trade in services. The Guidelines set standards on VAT-neutrality and on destination-based taxation of cross-border sales of services to businesses (B2B) and final consumers (B2C), and are designed to ensure that VAT targets private consumption and not businesses, and that sales are taxed effectively in the country of consumption. They also include guidance to support the consistent application of the recommendations by tax authorities.

5 October 2015
The Action 1 report on Addressing the tax challenges of the digital economy was finalised at the last meeting of the Task Force on the Digital Economy (TFDE)…

then ratified by the Committee of Fiscal Affairs, issued with other BEPS reports on 5 October, with approval by the G20 Finance Ministers on 8 October in Lima.

On the digital tax options (i.e. the digital nexus, withholding tax, or excise taxes), the report’s conclusions remain that none of the options outlined are recommended by the Task Force but it doesn’t stop there. It notes the opportunity to build practical experience of how such options would operate if countries unilaterally adopt them in the short term, potentially encouraging countries to do so. Any country taking this route needs to respect its existing treaty obligations, and to recognise that the outlines provided are not a blueprint and would need more work, it states.

Work will continue with regard to monitoring developments in the digital economy, although it has been left open whether this will be undertaken by the TFDE or otherwise.  The scope of this work is to be decided in 2016, including if and to what extent it will involve further consideration of the above digital tax options.

A report will be published in 2020 to indicate whether there remain digital tax challenges that need to be specifically addressed.

19 December 2014
Draft input to the International VAT/GST Guidelines, prompted in substantial part by the need to clarify VAT/GST application to digital transactions (BEPS Action 1), is in two parts providing...

1. Guidelines on the place of taxation for B2C supplies of services and intangibles

General rule - most B2C services should be taxed using the ‘destination principle’. This approach uses the customer’s usual residence as the best proxy for identifying the place of consumption, and is consistent with the OECD’s Guidelines on B2B supplies of services and intangibles (services).

‘On the spot’ services - because the general rule may not be useful here, they should generally be taxed where the services are actually performed. This would apply where such services:

  • are physically performed at a readily identifiable location
  • are ordinarily consumed at the same time as, and at the same place where, they are physically performed
  • ordinarily require the physical presence of both the provider and the consumer at the same time and place.

Specific rules - certain transactions will not fit either the proposed general rule or the rule for on-the-spot services. The OECD proposes a two-step procedure for developing specific rules for such transactions. Basically, that procedure would involve testing whether the relevant general rule would not lead to an appropriate result and the proposed specific rule would lead to a significantly better result.

Immovable and movable property services - the draft suggests some rules for real estate-related services and movable property services.

2. Supporting provisions to facilitate proper and consistent implementation of the Guidelines’ principles in national legislation, including consistent interpretation by tax administrations.

The draft includes an annex recommending a simplified system of VAT registration and compliance, similar to a new EU system.

The OECD addresses the VAT Guidelines section dealing with cross-border tax avoidance and dispute resolution, recommending more comprehensive exchanges of information among governments and with taxpayers.

24 September 2014
While the final version of the report issued 16 September does not introduce any conclusions that were not trailed in the initial draft, it does …

bring greater clarity over the issues which have given rise to the need for the digital economy workstream. The report also explains the role of the Digital Economy Task Force (DETF) for the remainder of the BEPS project.

The primary conclusion remains that the digital economy is so widespread that it represents not a special part of the economy but the economy itself. In consequence, it is not possible to isolate it for the purposes of creating separate tax rules.

Nonetheless, it is clear that, if the other BEPS workstreams do not address the specific concerns and challenges identified, the DETF has the remit to propose its own solutions. Indeed, in referring to the continual developments of how technological innovation affects business, the DETF implies that its work may need to survive the end of the BEPS process to deal with a recurrence of the issues which it identifies. It also notes as yet unidentified issues which may come from: the Internet of Things; virtual currencies; advanced robotics and 3D printing; the sharing economy; access to government data; and reinforced protection of personal data.

The report focuses on the fragmentation of international business models, aided by developments in technology, as being the key tax area to address, identifying the specific remedies to be considered by the other BEPS workstreams – specifically, controlled foreign company (CFC) rules; artificial avoidance of permanent establishment (PE); and transfer pricing measures.

A new suggestion in the report (which picks up on a request in the public consultation) is that Working party No. 1 of the CFA should consider the characterisation of various payments arising in the new information and communication technology enabled world (a couple of examples are given in the report, namely Cloud computing and 3D printing).

26 May 2014
The OECD’s webcast today noted that the Working Party/Task Force was meeting for three days this week to …

reconsider the initial analysis of options (including some additional options suggested in consultation responses) and to reach conclusions on how to address interaction between work in the BEPS Project and the broader tax challenges posed by the digitisation of the economy.

The final report then agreed will also firm up on some of the 'background' issues included in the interim discussion draft

16 May 2014
Any recommendations from the OECD’s Digital Economy Task Force to tax digital business differently from its physical equivalents would, we outline in a tax policy bulletin,…

be illegal within the EU and, therefore, likely to be of practical use only for sales between businesses and customers located outside of the EU and EEA.

An EU State aid issue could potentially arise in respect of any regime whereby a digital transaction were to be taxed more harshly than the equivalent physical transaction, including where the taxation of the digital transaction is the usual position or reference framework, and the exemption (or preferential treatment) of the physical transaction effectively a derogation.

This would also apply to any unilateral action by an EU or EEA territory.

We also consider that there are other consequences of trying to tax digital ways of doing business differently from their pre-digital equivalents and, therefore, suggest that this is not an attractive policy route for Governments to go down

6 May 2014
The OECD hosted a very interesting and lively Public Consultation on the Tax Challenges of the Digital Economy on 23 April in Paris and ...

there is now a consensus at the highest levels that in the current tax debate there is no separate ‘digital economy’ but rather a ‘digitising economy’. It fits well with our thoughts on the fact that what organisations need is a business strategy fit for the digital age rather than a digital strategy.

Agreement is still likely to prove difficult to reach on the actions needed to tackle the resulting tax challenges. Some stakeholders appear to be tending toward the view that the issues are best dealt with by the working parties addressing other items within the BEPS Action Plan. Other stakeholders seem to want to pick out particular ways of doing business digitally and create tax solutions to the perceived problems which this creates.

In a discussion paper published in mid-March, the OECD/ governmental working party focusing on the digital challenges set out a mixture of approaches to dealing with this. Those included firstly modifying the permanent establishment (PE) definition to bring direct tax into play more easily, secondly using VAT instead but in a way that would mean the corporate bears some of the tax, or thirdly devising alternative taxes. Apart from a withholding tax, some of the novel suggestions for new taxes included a bandwidth tax, or possibly trying to value and tax data collection. At this moment in time, the final recommendations could include a mix of some or all of these.

The biggest difference in views is probably around whether data has value or not. Going down this route creates a whole new way of measuring and taxing business activities. What lies behind it seems to be an attempt to find a way to tax the monetisation of business activities where that monetisation comes from someone other than the apparent consumer (e.g. advertising revenue). The other areas of disagreement are more about how to apply the existing rules - e.g. where is the permanent establishment (PE) threshold and how to make sure transfer pricing is appropriate - than fundamental differences of view.

There are some interesting contrasts between the ways that the some countries consider the appropriate use of controlled foreign company (CFC) rules and indirect taxes in the digital area.

There have been some keen discussions about VAT and whether it should not be seen, where it is applied to digital services, as more of a sales tax. Where pricing is not fully elastic the VAT becomes effectively a profits tax on the gross revenues. In any event it was clear that politically any thought that VAT should replace direct tax would not be accepted by governments.

Overall, a sensible approach, expressed most clearly by the business and industry advisory committee (BIAC), suggests waiting to see what the other working parties recommend and whether there are any residual issues which need to be dealt with. At that point it would be sensible to debate other tax approaches.

16 April 2014
The OECD has now published our submission alongside 59 other responses in a 463 page consolidated document …

available on the OECD’s website from a dedicated page:

15 April 2014
In our submission to the OECD, we welcome the growing consensus reflected in the Discussion Draft that the digital economy cannot be ring-fenced from the rest of the economy and …

that businesses should not be subject to a different set of rules of taxation simply by reason of the use of information and communications technology (ICT).  We fully endorse this principle of neutrality.  In that regard, the Ottawa Taxation Framework principles are still relevant today and should constitute the basis to evaluate options to address the tax challenges of the digital economy.

The Discussion Draft provides a good background summary concerning the development and widespread use of ICT, and shows that nearly all sectors of the economy rely on advances in ICT to deliver their products and services, digital or otherwise.  It seems to us that where the Discussion Draft speaks of a “digital business”, it is referring to businesses which make more extensive use of ICT, i.e., any difference between a digital versus other business is a quantitative difference in the use of ICT, not qualitative.  Therefore, because the rest of the economy cannot be separated from the digital economy, any option for addressing digital economy tax challenges should consider not only neutrality, but also should avoid creating unintended collateral consequences for the rest of the economy.

We recognise that the BEPS Action on the digital economy is driven by a concern as to whether existing international tax rules have kept pace with emerging new business models enabled by the rapid development of ICT.  However, we caution that these concerns should not lead to the discarding of long-established principles of international taxation on which there is international consensus.  OECD treaties are valuable to support and encourage trade in goods and services.  Any perceived concerns with, and any potential changes resulting from, the work on the digital economy should neither endanger this nor stifle innovation and the continued use of ICT which increases both business efficiency and productivity.

26 March 2014
The Discussion Draft released by the OECD on 24 March 2014 confirms the view that tax measures designed exclusively for the digital economy are likely to …

prove problematic, primarily because of the difficulties in identifying a specific "digital" sector.  Rather, the potential use of modern information and communications technology by all businesses seems to raise "digital" tax issues. Nonetheless, the OECD clearly believes that the perceived weaknesses in the territorial tax system and the international tax rules as a whole as require change in the tax rules in order to cope with modern business practices.

Click here to read our Tax Policy Bulletin on this Discussion Draft

21 February 2014
The OECD has published dates for the release of a Discussion Draft of its report under Action 1, for the deadline for responses and for a public consultation meeting and …

while it's been reported in the press that the OECD is not able to come up with a response to address the issues, Pascal St Amans has clarified the position in an interview with PwC.

He said “… we will be addressing this, and one of the questions we're struggling with is, are we in a position to design a specific solution for a specific sector, which would be a digital permanent establishment for online sales or online services? Or is, actually, the question more about the digitalisation of the whole economy, and what is at stake there for the architecture of the international tax system? We're struggling with this because it's not easy, and that's why, by the way, we are not expected to deliver actions, solutions, but rather a menu of possible solutions that we will have to work out.”

The OECD’s report is due to be published on 24 March and comments would then be requested by 14 April. Public consultation would follow on 23 April.

In PwC terms ‘digital’ refers to business change that is triggered and enabled by digital technology. It’s something that all businesses have to embrace if they are to survive. Digital business is really just … business. Organisations will be going through a variety of business changes as they use technology to develop new products, new routes to market, new ways to manage their operations. With each business change comes tax, people and legal issues and opportunities.

Pascal expressed some similar views when he told us: “So, we're doing a diagnosis, and the diagnosis so far is more about, we face a new phenomenon which is the digitalisation of the economy with some new business models emerging and spilling over the whole economy, and that will require us to be very careful in the way we'll address this question by providing overall responses … We do think that most of the other actions in the action plan will be quite key in addressing the challenges of the digital economy.”

14 January 2014
The OECD’s published compilation of comments shows there was a disappointing list of respondents to the November call for evidence. It could be said that fewer than ten …

groups towards which it seemed largely targeted provided information on their business models either in the digital sector or in other sectors impacted by digitalisation. Those groups largely represented the music, communications or data industries although financial services also featured.

Some representative bodies, advisers and CSOs responded.

26 November 2013
The OECD is asking for comments by 22 December 2013 on an approach to addressing the tax challenges of the digital economy, as well as …

gathering information on specific business models employed in the sector and how the overall digitalisation of the economy has impacted business models and supply chains in traditionally non-digital industries. Specific questions seek information on the background of any organisation responding to the call, including the nature of the work or activities performed. In particular it asks, for different business models, what assets and activities contribute to the generation of value.

Interested parties should also be aware that a number of revenue authorities and territory groups (eg the EU) are appointing their own task forces to consider the digital economy. Given the concerns expressed about unilateral action, it is hoped that they will feed into the OECD working party charged with responding to this area of the Action Plan.

There is a strong cross-over with other Action Plan areas too, including those which deal with permanent establishment issues.

A discussion draft of the Action Plan report on the digital economy is expected by March 2014.

2 September 2013
On the direct tax side, the identification of a so-called ‘server PE’ or the presence of one or more dependent agents has been considered in relation to …

certain digital operations and might be more actively pursued. However, we don’t think that the widening of the definition of a permanent establishment (PE) to cover the digital economy beyond these concepts will produce an appropriate solution. Further, the desirability – and feasibility – of any ‘solution’ solely for digital business seems a long way off, given the technical and practical problems in this area.

28 August 2013
It’s interesting to note that in refuting calls for an online sales tax in the UK, David Gauke (the Exchequer Secretary to the Treasury), said …

the Government favoured “an approach which aims to ensure common principles apply to all businesses whether operating online, from physical premises or with a combination”. He also added “This area is extremely complex; with large parts of the economy moving towards having some form of digital presence, it’s important to ensure fair competition between digital and non-digital businesses.”

19 August 2013
Indicators of a path to an indirect tax solution …

Current initiatives in the US, where states have been resolving nexus issues around digital business in relation to sales taxes, and in France, where the government commissioned a report and announced plans to tax the digital economy as part of the 2014 French budget, seem to provide some indications of a path to an indirect tax solution.

  • The possibility of some sort of ‘digital transactions tax’ is arguably more likely since VAT options appear limited (and the switch to a destination basis for EU suppliers of various e-services to consumers from 2015 which aligns the B2C with the reverse charge restrictions already in place for equivalent B2B services should effectively end VAT ‘rate shopping’ where supplies might in some circumstances be made via territories applying a low rate).

5 August 2013
Widely differing views exist on how to approach the digital economy and discussions about very different alternatives are still taking place. A tax policy debate …

on the relative merits of seeking direct and indirect tax solutions still needs to be played out for digital business as for economies more generally (see, for example, our June 2013 publication Shifting the balance: From direct to indirect tax).

19 July 2013
Technically, the first action in the Plan is arguably one of the hardest. The Plan calls for a review of different business models and a better understanding …

of the generation of value in the digital sector. It also notes that indirect action is to be considered and this is a hint that the tax challenges raised by digital business may be addressed more by an indirect, not direct, tax response.

The action point (to be completed within one year) is the production of an OECD report identifying the relevant issues raised by digital business (including the lack of tax nexus under current rules; the attribution of value created from the generation of marketable location-relevant data; the characterisation of income; the application of related source rules; and the effective collection of VAT/GST) and “possible actions” to address them.

Contact us

Stef van Weeghel

Stef van Weeghel

Leader, Global Tax Policy & Administration Network, PwC Netherlands

Tel: +31 (0) 88 792 6763

Will Morris

Will Morris

Deputy Global Tax Policy Leader, PwC United States

Tel: +1 202 213 2372

Aamer Rafiq

Aamer Rafiq

Partner, PwC United Kingdom

Tel: +44 207 212 8830

Edwin Visser

Edwin Visser

EMEA Tax Policy Leader, PwC Netherlands

Tel: +31 88 792 3611

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