What would you do? The great trade-off

Business faces complex decisions everyday. But how does a CEO evaluate the optimal approach? Or understand which stakeholders are affected by their choices?

PwC’s Total Impact Measurement & Management (TIMM) framework puts a value (positive or negative) on impacts across society, tax, economics, and the environment. And gives business the ability to compare strategies and investment choices, evaluating the total impact of each.

But it’s best shown in an example so start by choosing a sector: