Global Innovation Challenge: New Ventures from PwC

Augmented

Data

Insights

 

Building human insights from AI data

 

While Artificial Intelligence (AI) solutions are transforming how professionals across PwC analyse data, trust in AI remains a key challenge. For example, how can we trust AI if we don’t understand how it makes decisions? How can we help AI build trust across society? A team from PwC Austria and PwC Netherlands have collaborated to answer these questions through Augmented Data Insights.

 


Setting the scene

Partners and staff across the PwC network — whether in Tax, Assurance, Advisory, or other fields—work with data, big and small. They use data analytics to reveal patterns in data and find potential errors or anomalies. Even as the size and complexity of data continues to increase, AI is enabling them to do these things more effectively.

However, most AI solutions continue to face challenges around trust. Building trust in society is a key part of PwC’s purpose. If people can’t understand how AI makes its decisions, it becomes harder to build trust not only in society at large, but also among employees and clients.

In daily work across the PwC network, building trust through accurate insights into data is important for many reasons. Such as, identifying mistakes before tax or other regulatory authorities do so. As well as, avoiding the “black box” concern that AI, without reason given, may discriminate against people on the basis of race, gender, religion, or other reasons. In each case, not knowing what rules and processes are being used within an AI system creates questions of trust.

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"We are working with more and more complex data. Structure is key to analysing it for insights."

Ahmad Haj MosaPwC Austria


How we helped

The teams in PwC Austria and PwC Netherlands could see that the underlying challenge was to establish that data is trustworthy and AI is “explainable”. They decided to innovate together to tackle it, by developing a user-friendly, cost-effective solution that would provide much deeper insights into AI and the big or small data it bases its decisions on.

The solution they developed is Augmented Data Insights: an AI system that aims to assist and augment PwC professionals by increasing the efficiency and quality of their daily work, while also sustaining trust through explainable AI. The solution can do this by finding advanced insights, opportunities and risks within data sets of any size, and visualising them in a way that’s easily understandable by subject matter experts in areas like tax.

Impact and potential

Augmented Data Insights can be applied across all kinds of data, bridging human and machine intelligence in a new way by opening the AI “black box”. Available as a managed subscription service, the solution can overcome the shortcomings of traditional analytics in areas like dealing with big and complex data, managing its quality and deriving accurate and understandable insights.

The result? Augmented Data Insights can enable big data analytics to be reimagined through the lens of augmented intelligence, boosting the effectiveness of human expertise through the power of explainable AI. Reflecting the belief that the largest economic impact from AI will be when it augments people’s work, it’s a tool that keeps human decision-making and the trust we place in that at the centre rather than replacing it with a machine.

 

Innovation is a mindset – not a technology. 

That’s why the PwC Global Innovation Challenge is commercially and client focused, leveraging what we know, through technology to deliver new ways of working, services, and products. In 2019, over 4300 innovators took part, submitting 273 solutions from 119 territories.

Innovation is a mindset – not a technology. 

That’s why the PwC Global Innovation Challenge is commercially and client focused, leveraging what we know, through technology to deliver new ways of working, services, and products. In 2019, over 4300 innovators took part, submitting 273 solutions from 119 territories.

Innovation is a mindset – not a technology. 

That’s why the PwC Global Innovation Challenge is commercially and client focused, leveraging what we know, through technology to deliver new ways of working, services, and products. In 2019, over 4300 innovators took part, submitting 273 solutions from 119 territories.

Innovation is a mindset – not a technology. 

That’s why the PwC Global Innovation Challenge is commercially and client focused, leveraging what we know, through technology to deliver new ways of working, services, and products. In 2019, over 4300 innovators took part, submitting 273 solutions from 119 territories.

PwC Global Innovation Challenge 2019

See it in action.

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Sheridan Ash

Victoria Huff Eckert

Global Innovation and New Ventures Leader, PwC US

Sheridan Ash

Ahmad Haj Mosa

Senior Manager, Tax Technology, PwC Austria

Sheridan Ash

Maniek Santokhi

Senior Associate, Tax Technology, PwC Netherlands