Philanthropy services: Giving back

For many family businesses, a culture of values and responsible ownership comes naturally. So it’s no surprise that business growth often translates into growth in philanthropic commitment.

Giving back yields substantial dividends, both inside and outside your firm. Not only can it be a positive extension of your family’s values into the world, family philanthropy can also be an excellent way to teach the next generation about financial stewardship and the good that wealth can accomplish — while deepening intergenerational bonds, further strengthening your business.

But how best to achieve the positive impact you desire? As with any other aspect of your business, a philanthropic enterprise must be planned carefully and executed with precision.

Making philanthropy a cornerstone of your business

Whatever your philanthropic vision, and whatever its form — be it through the family firm, the family foundation(s), or as an individual family member — we can help you make it a reality. At PwC, we adopt a simple, highly effective approach:

Stage I: Developing your philanthropy road map

  • Clarifying your family’s philosophy and values
  • Finding consensus on philanthropic goals, impacts and risk/return objectives
  • Identifying which type of investments are viable, and which are not
  • Providing clarity on how the desired impact should represent the family values and reflect the family business brand (e.g., philanthropy as a public or private matter)

Stage II: Analysing the full spectrum of opportunities

  • Creating a comprehensive list of possible impact investments
  • Evaluating the various options for their social, environmental or other desired impact
  • Helping narrow down the short list to your favourite choice(s)

Stage III: Making the investments

  • Finding the most appropriate structures and investment vehicles (charitable trust, foundation, new business unit, alternative investment, etc.) for your philanthropic enterprise
  • Enabling investments to be controlled effectively

Stage IV: Monitoring the impact against your philanthropic goals

  • Evaluating impacts and reviewing progress on your philanthropy road map
  • Maintaining focus on optimising impact/investment performance
  • Provide assurance over the stewardship of assets and assisting with compliance needs

From investment to family testament

A successful family philanthropy can be a wonderful testament to a family’s values. It can be the realisation of a meaningful shared or personal vision. And it can bind together a family across generations, reinforcing the special and powerful quality that makes family business exceptional.

We invite you to contact us to explore how we can help you extend your values into successful philanthropic enterprises.

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