Philanthropy services: Giving back

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For many family businesses, a culture of values and responsible ownership comes naturally. So it’s no surprise that business growth often translates into growth in philanthropic commitment.

Giving back yields substantial dividends, both inside and outside your firm. Not only can it be a positive extension of your family’s values into the world, family philanthropy can also be an excellent way to teach the next generation about financial stewardship and the good that wealth can accomplish — while deepening intergenerational bonds, further strengthening your business.

But how best to achieve the positive impact you desire? As with any other aspect of your business, a philanthropic enterprise must be planned carefully and executed with precision.

Making philanthropy a cornerstone of your business

Whatever your philanthropic vision, and whatever its form — be it through the family firm, the family foundation(s), or as an individual family member — we can help you make it a reality. At PwC, we adopt a simple, highly effective approach:

Stage I: Developing your philanthropy road map

  • Clarifying your family’s philosophy and values
  • Finding consensus on philanthropic goals, impacts and risk/return objectives
  • Identifying which type of investments are viable, and which are not
  • Providing clarity on how the desired impact should represent the family values and reflect the family business brand (e.g., philanthropy as a public or private matter)

Stage II: Analysing the full spectrum of opportunities

  • Creating a comprehensive list of possible impact investments
  • Evaluating the various options for their social, environmental or other desired impact
  • Helping narrow down the short list to your favourite choice(s)

Stage III: Making the investments

  • Finding the most appropriate structures and investment vehicles (charitable trust, foundation, new business unit, alternative investment, etc.) for your philanthropic enterprise
  • Enabling investments to be controlled effectively

Stage IV: Monitoring the impact against your philanthropic goals

  • Evaluating impacts and reviewing progress on your philanthropy road map
  • Maintaining focus on optimising impact/investment performance
  • Provide assurance over the stewardship of assets and assisting with compliance needs

From investment to family testament

A successful family philanthropy can be a wonderful testament to a family’s values. It can be the realisation of a meaningful shared or personal vision. And it can bind together a family across generations, reinforcing the special and powerful quality that makes family business exceptional.

We invite you to contact us to explore how we can help you extend your values into successful philanthropic enterprises.

What makes family businesses different? Insights from around the world:

Ayala Corporation

"It is important to teach each new generation, early on, the difference between ownership and stewardship. Ownership is a right of possession. Stewardship is a fiduciary role. It is holding the institution in 'trust for' the next generation. We feel, as a family, that this institution has been passed on to us for our care and not for us to dissipate or do what we will with it for our personal gain."

Jaime Augusto Zobel de Ayala, Ayala Corporation, Philippines, Founded in 1834

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"Being both the CEO and the owner makes you constantly questioned but at the same time never questioned at all."

Karin Bodin, Managing Director, , Founded in 1972.


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Hodgson Sealants Ltd

"I think my staff appreciate the continuity in the business. They prefer working for a family business like ours. The openness of management to future plans and the 'all in it together' mentality binds staff to the company."

Charles Hodgson, Managing Director, Hodgson Sealants Ltd., United Kingdom, Founded in 1968

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Componenta Oyj

"One of our main competitive advantages at Componenta, a listed family business, is the speed of decision-making as we have managed to align the interests of the owners and the managers in the decision-making process."

Heikki Lehtonen, Managing Director, Componenta Oyj, Finland, Founded in 1918


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Royal Huisman Shipyard BV

"As a fifth generation member of a family in the yachtbuilding business, I believe that continuity is of invaluable importance. Our advanced custom yachts are luxury products but you really don't need glamour to compete successfully. I learned from my father how genuinely clients appreciate a down-to-earth approach and a long tradition of technical excellence."

Alice Huisman, Managing Director, Royal Huisman Shipyard BV, The Netherlands, Founded in 1884


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Contact us

Brittney Saks

Global Leader, UHNWI Private Wealth, PwC United States

Tel: +1 (773) 610 0189

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Contact us

Peter Englisch

Peter Englisch

Global Family Business and EMEA Entrepreneurial and Private Business Leader, PwC Germany

Tel: +49 201 438 1812

Dr. Peter Bartels

Dr. Peter Bartels

Global Entrepreneurial & Private Business Leader, Partner, PwC Germany

Tel: +49 40 6378-2170

Francesca  Ambrosini

Francesca Ambrosini

Family Business Client Programs, PwC United Kingdom