High ambitions to lead
NextGens are committed and ambitious, but you yearn for more trust and mentorship
Agents of change: Earning your licence to operate
In our largest survey of NextGens to date, we heard from nearly 1,000 respondents who are becoming, or aspiring to become, family business leaders. And across geographies and industries, we heard a common refrain: the majority of you see yourselves as capable, committed and ambitious agents of change for the digital world. You just want the current generation of leaders to see you that way too. You’re looking for trust, mentorship and new opportunities.
We know that when it comes to your family business, it’s never just about business. It’s about more than that. It’s personal. Whether the company bears your name or not, leading it is a privilege and a responsibility.
At PwC, we are dedicated to helping you manage ownership and growth today and legacy tomorrow. With that in mind, we took a closer look at how NextGens are working to build trust, earn the licence to operate and future-proof the family business.
Which NextGen path are you on? Take our quiz
How NextGen leaders can become the agents of change in transforming their family business
Duration: 00:02:29
NextGens are committed and ambitious, but you yearn for more trust and mentorship
61% of NextGens say technology is one of the three most important drivers of change
64% of NextGens feel constrained by your own level of expertise
Are you a transformer, steward, intrapreneur or entrepreneur?
Two years ago, we identified four paths to success: transformers, stewards, intrapreneurs and entrepreneurs. Now, in 2019, according to our most recent survey, 46% of NextGens identified as transformers, 26% identified as stewards, 20% identified as intrapreneurs and 8% identified as entrepreneurs.
Take this short quiz to find out which NextGen path you may be on and explore recommendations and case studies tailored to you.
“Dear current leaders: We are here to work hard. We will not ruin the business. We will make mistakes, but it is the only way to learn. Give us room to try for real.”
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Peter Englisch
Global Family Business and EMEA Entrepreneurial and Private Business Leader, Partner, PwC Germany
Tel: +49 201 438 1812