Entering a new market can be a good way for a business to achieve revenue growth, especially when it is facing disruption and fierce domestic competition. However, identifying the right markets for growth (Market Assessment) and then developing a successful market entry strategy (e.g. customer targeting, proposition developing and partner selection) is not easy, especially when competing with other global and local players and addressing new stakeholder priorities such as ESG.
The Growth Markets Practice supports companies to identify the most suitable markets for growth and expansion across both developed and developing economies and works with them to create market entry strategies for long-term success. Using a structured approach and PwC’s established market entry framework, our team supports clients to understand the key business and strategic requirements for a successful market expansion.
- International market assessment and new country entry selection
- Consumer, competition, proposition channel, tax and regulation comparative analysis
- New market entry strategy - consumer, proposition and channel engagement plans
- Partner selection
- Credits and incentives analysis and in country support