Growth Markets Practice

Entering a new market can be a good way for a business to achieve revenue growth, especially when it is facing disruption and fierce domestic competition. However, identifying the right markets for growth (Market Assessment) and then developing a successful market entry strategy (e.g. customer targeting, proposition developing and partner selection) is not easy, especially when competing with other global and local players and addressing new stakeholder priorities such as ESG.

The Growth Markets Practice supports companies to identify the most suitable markets for growth and expansion across both developed and developing economies and works with them to create market entry strategies for long-term success. Using a structured approach and PwC’s established market entry framework, our team supports clients to understand the key business and strategic requirements for a successful market expansion.

Our services:

• International market assessment and new country entry selection
• Consumer, competition, proposition channel, tax and regulation comparative analysis
• New market entry strategy - consumer, proposition and channel engagement plans
• Partner selection
• Credits and incentives analysis and in country support

In response to several global disruptions (e.g. trade disputes, pandemic, shipping bottlenecks) corporates are looking to make their supply chains less dependent on a small set of countries, whilst becoming more resilient and ESG friendly. By reviewing their supplier portfolios, companies have the opportunity to identify new suppliers which are well located to support them in serving new consumer markets whilst also meeting the expectations of investors and new consumers on key topics such as ESG.

Leveraging our industry subject matter specialists and our colleagues based in several countries worldwide, we review existing supplier portfolios together with future growth plans to help our clients develop selection criteria, in order to identify the most suitable new supplier portfolio mix. Our recommendations aim to not only meet corporate needs, but also address investor and consumer priorities.

Our services:

• Supplier benchmarking
• Future supplier portfolio design
• Supplier base and spend analysis
• Potential supplier screening
• Supplier profiles

Fundamental shifts in global trade (e.g. the continued rise of Asia-Pacific (APAC) as a market to source, manufacture and sell to) and a series of disruptive events, (e.g. trade wars and a global pandemic) have prompted companies of all sizes to re-evaluate where they manufacture goods to best address the needs of both existing and future consumers. This has become even more complicated as companies look to embrace new ESG strategies to attract and retain investors and consumers.

Working with our clients, our PwC professionals evaluate quantitative and qualitative criteria (e.g. political and economic stability, sustainable practices, infrastructure, talent availability, raw material access, tax and incentives and logistics) using both secondary and primary sources, to identify the most suitable locations for new manufacturing sites, research and development (R&D) facilities, service centers and other facilities. This also includes conducting on-site visits with clients and supporting clients with incentives negotiations with government agencies.

Our services:

• Location analysis (country/region/province)
• Site screening
• Site visits and site assessment
• Credit and incentives support

As consumers become more dispersed globally and talent pools mature in new locations, companies need to review their talent strategy and operating model in order to be able to respond quickly to consumer demand whilst maintaining high standards and costs.

With our extensive global network and recruitment partners, we can help clients conduct global talent assessments using both quantitative and qualitative factors to evaluate potential locations. This includes talent availability, diversity of talent pools, depth of skills, salary ranges and non-talent factors such as a city’s global appeal, the education landscape, government policies and corporate talent development initiatives.

Our services:

• Talent availability and cost analysis
• Target organisation operating model design
• Recruitment planning

In an increasingly disruptive and uncertain environment, it becomes critical for companies to engage in strategic dialogue with their customers and help them navigate change as well as support them in their journey towards resilient growth.

Leveraging our global expertise, we help our clients in developing forward-thinking perspectives and strategic points-of-view (PoVs) for their customers. Our PoVs are based on quantitative and qualitative analysis customised to the specific areas of focus for our clients (and their customers) and cover a variety of topics such as navigating disruption in a post-COVID era, new trade corridors and opportunities for cross-border growth, driving sustainability and ESG initiatives, digital transformation etc.

Our services:

• Development of strategic points-of-view
• Survey design and execution
• Supporting material, including webinar presentations, social media messages etc.