Crisis Preparedness as the next competitive advantage: Learning from 4,500 crises
2,000 companies. 4,500 crises: Here’s all you need to know
We are pleased to present PwC’s first-ever Global Crisis Survey, the most comprehensive repository of corporate crisis data ever assembled. We heard from 2,084 senior executives in organisations of all sizes, in 25 industries, and across 43 countries — 1,430 of which had experienced at least one crisis in the past 5 years, for a total of 4,515 crises analysed overall. What we found out is game-changing.
By delving deep into the real-world experiences of organisations like yours, we uncovered some surprising findings, many of which turn the basic notion of crisis management – in fact, how we even think of crisis – on its head.
Instead of “admiring the problem,” we’ve used this data as a springboard to reverse-engineer a successful crisis response. We looked at the companies that self-identified as having emerged stronger from their worst crisis – and compared them to those who did not fare as well.
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