Growth comes with knowing your customer. To get to know them, you'll need to think about differentiating, brand-defining customer experiences, getting higher levels of satisfaction and loyalty, lowering customer turnover and acquisition costs, expanding your market share and achieving sustainable revenue growth.
It’s understanding what customers want, need and value most that will bring you competitive advantage. Our Customer Impact team can help you:
We'll work with you to design and deliver differentiating customer experiences that put customers at the very centre of your organisation.
View insights from approximately 3,000 banking customers in nine different markets to understand customers' needs, attitudes and behaviours to digital media.
The “consumerization of IT”—defined as the use of technologies that can easily be provisioned by non-technologists—is a hot topic among CIOs these days. Today’s consumerization of IT trend is the culmination of a fundamental shift in the relationship between employers and employees—especially professionals—that began four decades ago. This shift has only now worked its way into the world of enterprise technology.