Food as pharma: As wellness products evolve, the distinction between food and medicine blurs

In recent years there has been an ever-increasing interest in the health value of specific foods and food components. Today's consumers are eager to take a more active role in maintaining their health and ensuring healthy aging, and food manufacturers are responding to this interest by marketing more foods which, in addition to being nutritious, are meant to lower the risk of specific diseases or conditions by containing ingredients not normally found in the food itself. This issue of r&c worlds express explores the realm of functional foods, the shift towards consumer-oriented healthcare and the food industry's convergence with the pharmaceutical industry.