Pace of customer expectations puts pressure on companies to build better digital experiences

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30 November, 2017

PwC rated as a Strong Performer in Independent Digital Experience Service Providers Report

PwC was invited by Forrester Research to participate in The Forrester Wave™: Digital Experience Service Providers, Q4 2017.  In this evaluation, PwC have been cited as a Strong Performer. 

Digital Experience Service Providers

Forrester states that “The accelerating pace of customers’ rising expectations puts pressure on every company to build better — and even better — web, mobile, and conversational interfaces: digital experiences. These experiences go beyond the screen to be relevant in every channel. They must be supported by the right operating model. No company can do this alone. So it’s no surprise that 92% of digital experience decision makers choose to work with service providers that help them design, build, and manage digital experiences.  That demand has led hundreds of digital agencies and consultancies with roots in marketing, technology, and business services to invest in digital experience services. Forrester defines these digital experience service providers as partners that can: Help companies design, build, and manage digital customer experiences in the context of their digital business transformation.”

Commenting on PwC, Forrester writes that “PwC has 13,000 employees focused on digital experience services in every market around the world. The consultancy’s business and accounting heritage means it brings a business transformation lens to digital experience programs, appealing to business stakeholders first and marketing and technology stakeholders secondarily. PwC has invested in its business, experience, and technology practice with dedicated teams around the world. The vendor focuses on experience software from Oracle, Salesforce, and SAP Hybris.”

They go on to say that “We like PwC’s very high employee ratings and its ‘One Architecture’ approach to client management, powering its digital experience teams with in-market multidisciplinary resources, offshore staff where appropriate, and experts flown in for specific knowledge.”

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