Firms must adopt digital strategies to maintain their brand and operational advantages

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08 February, 2017

PwC named as a Leader by IDC MarketScape for Worldwide Digital Strategy Consulting Services for Digital Operations

According to the IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Operations 2016 Vendor Assessment, more organisations are adopting elements of, and approaches to, digital strategy to create or maintain a brand, a product, and an operational advantage. 

The report highlights that “worldwide, clients consider PwC one of the most capable firms at designing new or improved business processes and at maximizing overall engagement value to enterprise stakeholders. For digital operations, PwC is seen as better than many of its peers at delivering and activating innovative ideas and delivering the necessary skills for engagement success.”

Commenting on achieving this positioning, Tom Puthiyamadam, Global Digital Services Leader, PwC US said: “We strongly believe that what sets PwC apart is our ability to help our clients connect their products, assets, people, and processes in order to achieve breakthrough efficiency, flexibility, and growth.  Our placement as Leader in this IDC MarketScape shows that IDC also recognises the unique value we are able to bring to our clients.”

(IDC MarketScape for Worldwide Digital Strategy Consulting Services for Digital Operations 2016 Vendor Assessment IDC #US40634616, January 2017)

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

1.  Read more about PwC’s Digital Services, visit
2.  Read more about PwC’s Consulting services by visiting 
3.  To find out more about how PwC has been evaluated by leading business, technology and industry analysts visit

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