PwC named as a Leader by IDC MarketScape for Worldwide Digital Strategy and Agency Services for Digital Customer Experience Consulting.
According to the IDC MarketScape: Worldwide Digital Strategy and Agency Services for Digital Customer Experience Consulting 2016 Vendor Assessment, all firms considered in this study continue to invest heavily in the creative skills, tools, partnerships, and technologies necessary to deliver against the digital customer experience (DCX) imperatives of their clients. These investments in turn are generating revenue growth and future business opportunities as customer experience has become a defining moment in business.
The report highlights that “PwC is seen as better than many peers at envisioning and activating innovative ideas, delivering the necessary skills in engagements designed to empower customers through digital means, and designing business and profit models for previously unknown opportunities. Clients also regard PwC as better than most in using social technologies for project collaboration.”
Commenting on achieving this positioning, Tom Puthiyamadam, Global Digital Services Leader, PwC US said: We strongly believe that what sets PwC apart is our ability to combine technology, creativity, and business acumen in the practice of experience design. Our placement as Leader in this IDC MarketScape shows that the unique value we are able to bring to our clients is also recognised.
(IDC MarketScape for Worldwide Digital Strategy and Agency Services for Digital Customer Experience Consulting Vendor Assessment, IDC #US41917816, January 2017)
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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