The economy

The economy
Our world in 2050
How we can help

Develop a global growth strategy

We can help you develop new market-oriented growth strategies tailored to your business’s strengths, needs and ambitions - strategies that are specifically geared to the varying dynamics of different markets.

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Navigate the complexity of globalisation

We can help to identify the right priorities to deploy across business units, functions and respective geographies - and successfully deliver these priorities in key markets.

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Deliver deal value

We can help you find suitable targets, negotiate the best terms and manage the post-deal integration process to maximise the value of your mergers and acquisitions, drawing on our comprehensive range of consulting, tax, financial and business assurance services.

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Optimise value from your transactions

Our capital markets professionals have the knowledge and experience in cross-border listings, regulatory regimes and business processes to help you master the many challenges of your transactions.

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Get the best from people

We can help you get the best from people at every level by structuring your organisation with the right capabilities and leadership to execute your business strategy.

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Model market demand

We can help you get a better understanding of the markets you want to enter and launch new products successfully, using our economic skills to provide clear insights.

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Make sense of regulation

We can help you manage different local regulations when you enter new markets, as well as help identify and control future regulatory risks.

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Manage risks as you grow

We can help you build a resilient organisation and develop risk solutions that keep pace with today’s complex environment, and give you the confidence to make the right strategic choices for your business.

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Invest responsibly

We can help you assess how compliant you are with sustainable development requirements, policies and codes, advise you about the impact on any operational changes you’re planning and suggest areas for improvement.

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Navigate the tax policy landscape

We can help you understand and comply with your fiscal and regulatory tax obligations, resolve challenges and maximise value over time on the basis of full disclosure.

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Tapping into new markets

Showing signs of recovery, the global economy is projected to double in size by 2032 and nearly double again by 2050. China will outstrip the US by 2017 (measured in terms of purchasing power parity). And India is likely to become the third ‘global economic giant’, a long way ahead of Brazil, which we expect to move up to fourth place, ahead of Japan.

As the emerging economies become bigger and wealthier, demand for services is rising. This phenomenon is already shaping global markets: in 2010, emerging economies spent more than the G7 on imported services for the first time since reliable records began.

What this means for your business

These long-term growth trends present many opportunities and challenges. China, India, Brazil and other emerging economies will become large consumer markets, not just low-cost production centres. And, with annual growth projected to be only 2% in the advanced economies, companies will need to look increasingly to other markets.

The booming trade in services is one area that looks particularly promising. Natural resource constraints, such as those relating to energy use and climate change, will also boost demand for new, greener technologies.

But the emerging markets can be difficult places in which to do business. The ability to understand and adapt to local rules and customs will be essential, as will the right entry strategy and, where appropriate, the right partners. Good relations with local government and regulatory bodies will also be crucial. And, in some cases, the best production centres may not be the largest consumer markets.

Some questions to consider

Do you have a clear picture of how the global economy is changing, and the implications for your business?

Which markets present the biggest opportunities for your company, given its particular profile? And what threats do they pose?

What do you have that governments might be interested in accessing, and how can you collaborate for mutual success?

How should you weigh the benefits of accessing an economically appealing talent pool against those of accessing a large customer base?

What criteria should you use to make sure your investments are directed where they can deliver the most value?

How do you choose the best entry strategy? And how do you follow through?

What should you be looking for if you’re planning to form a partnership or joint venture?

What are you doing to accommodate differences in the purchasing power, preferences and expectations of customers in different markets?

How can you make sure you understand and meet the needs of suppliers, local communities and other stakeholders?

How can you make sure your company complies with the local rules, regulations and customs in all the markets where you operate?


View our latest Economy research and insights


Government and the Global CEO: Fit for their Futures

PwC’s Annual Global CEO survey gives business leaders and governments across the world a unique insight into the vision and decisions of the global CEO. As in past years, we have extended and deepened the research for PwC’s 17th Annual Global CEO Survey by including a selection of interviews with senior decision-makers in governmental organisations around the world.

Mar 7, 2014


17th Global CEO Survey: Banking & capital markets

Banking & capital markets leaders see technology, demographic changes and shifts in global economic power as the trends most likely to transform their businesses over the next five years.

Feb 12, 2014


17th Annual global CEO Survey: Industry Focus: Capital projects & infrastructure

In this year’s CEO Survey, infrastructure executives are more optimistic but still concerned about the public sector’s ability to deliver. Creating a skilled workforce is a top priority.

Feb 12, 2014


17th Annual Global CEO Survey: CEO Purpose: PwC

PwC’s CEO Survey examines what CEOs think about the changing role of business as global trends transform society.

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17th Annual global CEO Survey: Industry Focus: Asset management

In this year’s CEO Survey, Asset Management CEOs are increasingly optimistic and showing it. They’re planning to hire, make acquisitions and invest in technology..

Feb 6, 2014


17th Annual Global CEO Survey: Industry focus: Communications

In this year’s CEO Survey Communications industry executives are optimistic about future growth, and laser-focused on cultivating product and service innovation.

Feb 6, 2014


17th Annual global CEO Survey: Industry Focus: Retail & consumer

Reaching global consumers – especially through technological innovation – is high on the agenda for both retail and consumer goods CEOs in this year’s CEO Survey.

Feb 6, 2014


17th Annual Global CEO Survey: Key findings in the entertainment and media industry

This sector key findings report takes a closer look at responses from entertainment and media CEOs. We surveyed 72 sector leaders in 33 countries, and conducted in-depth interviews with 3 CEOs: Michael Roth, Interpublic Group, Donatella Treu, II Sole 24 Ore SpA and Nigel Morrison, SKYCITY.

Feb 6, 2014


17th Annual Global CEO Survey: Industry focus: Industrial manufacturing

In this year’s CEO Survey industrial manufacturing CEOs have a more confident outlook. Many see climate change & resource scarcity transforming business over the next 5 years.

Feb 6, 2014


17th Annual Global CEO Survey: Industry focus: Automotive

Automotive CEOs are more optimistic this year, despite worries about a wide range of threats. They see a need to respond to global trends, but many are just getting started.

Feb 5, 2014