Succeeding in uncertainty

Creating business resilience in challenging times.

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In a world where uncertainty is the new normal, leaders must look beyond the business cycle to gain a broader perspective.

Businesses today operate in an unpredictable environment. Geopolitical, economic, regulatory and technological shifts are disrupting traditional practices, threatening growth and hindering bold decision-making.  

Fear of an economic slowdown or a market disruption, for example, can cause leaders to reduce investment, freeze hiring or avoid entering new markets.  Such reactions are understandable. But they can be counterproductive.

PwC knows from experience that organizations with a clear outlook and a proactive strategy are more resilient and earn competitive advantage. Combining advanced analytics, industry knowledge and scenario planning with our proprietary tools, we ask the right questions to help businesses chart a course to success. 

Explore our perspective below to learn more about PwC’s approach to uncertainty...and how we can help.

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Latest insights and trends to help you succeed in uncertainty

In a volatile market environment, leaders need to proactively position their organization for success. Economic, regulatory and technological shifts may cloud decision-making, but scenario planning and the agility to pivot can create competitive advantage.

Explore our insights collection below for more on this topic.


"Confronting uncertainty, leaders must act quickly to expand their field of vision and create a range of options to pursue. Making decisions in a way that is both more dynamic and resilient will enable organisations to thrive in the full spectrum of uncertain outcomes."

Bob Moritz23rd Global Annual CEO Survey

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Contact us

Will Jackson-Moore

Global Private Equity, Real Assets and Sovereign Funds Leader, PwC United Kingdom

Mohamed Kande

Global, US and Asia Pacific Americas Advisory Leader, PwC United States

Heather Swanston

Partner, PwC Japan