Global Crisis Centre: Crisis Management and Response

Working together to emerge stronger

A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats to the business. This makes it more important than ever for business leaders to anticipate and plan for the the impact of crisis on business. The more prepared a business is to manage shocks, the less likely it will fall victim to wide-spread crisis.

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PwC’s Global Crisis Survey 2021

Take PwC's Global Crisis Survey 2021 - an after-action assessment of the business community's response to the COVID-19 pandemic. You'll receive an immediate personalised benchmark report that measures your experience compared to your peers - so that you can learn, take action, build resilience and emerge stronger. 

Take the Global Crisis Survey

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Respond to crisis and beyond 

It's not a matter of if a crisis will hit, it's a matter of when. In 2019, 95% of respondents to our Global Crisis Survey told us they expected to experience a crisis in the next two years.

Then COVID-19 emerged - spreading across the globe, disrupting health and businesses in a way the world has not seen in a century.

PwC has learned from the COVID-19 pandemic and other crises is that the way in which business leaders prepare for and respond to these disruptive events can determine how well they recover and ultimately, their ability to emerge stronger.

It's important for companies to bring the crisis under control by quickly mobilising a crisis response plan, stablise business operations, and strategise for the future. The PwC Global Crisis Centre can support you through these critical waves of response and assemble multidisciplinary specialists across the PwC network to help you emerge stronger.


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Kristin Rivera, PwC's Global Crisis Centre Leader discusses how we have helped organisations respond to the impacts of COVID-19. | Duration - 01:11

How does your business respond when crisis becomes the new normal?

The three waves of a crisis response. Mobilise. Stabilise. Strategise

A dedicated crisis management team to lead the response

A well-run business should have a crisis plan, and many will have a specific pandemic plan. But nothing tests theory quite like reality. As COVID-19 evolved, many organisations spent the first several weeks reviewing crisis plans, business continuity plans and programs, and establishing crisis command centers. As businesses continue to respond, our crisis management process can help you navigate the uncertainty.

PwC’s global team has extensive knowledge and experience of the areas of crisis management – from intelligent crisis project management office (PMO), insights and scenario planning to timely and targeted crisis communications. We can mobilise quickly to help you get clarity on the potential impact of the crisis on your organisation and stakeholders.

Identifying insights for opportunities in the new normal

The role of crisis management and its programs does not disappear in the stabilise wave of the three-wave crisis model. With this support, business leaders can win back one of their most vital commodities: the space to think and make the right decisions with confidence.

Having a crisis command centre is essential to manage logistical and strategic challenges and provide up-to-date, fact-based information to senior leadership and all employees. It will be the role of the crisis command centre to ensure all stakeholders, from customers and suppliers to the board, are informed about decisions. If you already have a crisis command centre in place, now is a good time to assess its pain points and make adjustments as needed.

Our crisis management solutions can help you maintain control of the various aspects of your crisis response, and ultimately enable you to tackle crises with confidence, to emerge stronger.

Emerge stronger from this crisis, transformed for the better

There should always be an eye to the future. Once you’ve successfully mobilised and stabilised, you may find that this is a surprisingly good time to strategise for the long term. 

Organisations may revisit their crisis response and identify lessons learned and opportunities for improvement. Now is a good time to assess crisis preparedness levels and current crisis management programs, and to invest in crisis preparedness to strengthen response capabilities in advance of future events. PwC’s crisis management team can provide support to help you strategise and identify long term goals to come out of a crisis stronger than before.

Post crisis, the most successful organisations will likely be the ones that took time to learn lessons, implement changes and leverage opportunities as they navigated this pandemic.

Featured tool - PwC’s COVID-19 Navigator

We know that the COVID-19 pandemic can impact every part of your business, and can impact each sector and each company differently.

Not sure where you stand? Assess the potential impact to your business and gauge your readiness to respond with PwC’s COVID-19 Navigator.

Access PwC’s COVID-19 Navigator


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Kristin  Rivera

Kristin Rivera

Partner, Global Leader, Forensics & Crisis, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States