PwC's Global Crisis Centre

Working together to emerge stronger

It’s especially important for business leaders to prepare and respond effectively to a crisis. PwC’s global network of dedicated crisis management professionals can help you prepare effectively, respond to immediate pressures, and thrive tomorrow.

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Navigating through a crisis and beyond 

It's not a matter of if a crisis will hit, it's a matter of when. In 2019, 95% of respondents to our Global Crisis Survey told us they expected to experience a crisis in the next two years.

Then COVID-19 emerged - spreading across the globe, disrupting health and businesses in a way the world has not seen in a century.

PwC has learned from the COVID-19 pandemic and other crises is that the way in which business leaders prepare for and respond to these disruptive events can determine how well they recover and ultimately, their ability to emerge stronger.

It's important for companies to quickly mobilise a crisis response plan, stablise business operations, and strategise for the future. The PwC Global Crisis Centre can support you through these critical waves of response and assemble multidisciplinary specialists across the PwC network to help you emerge stronger.


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PwC's Kristin Rivera talks about how organisations can protect their business value and emerge stronger. | Duration 1.04

How does your business respond when crisis becomes the new normal?

Crises can evolve in three waves, and organisations that can successfully progress through the waves with speed will likely emerge stronger.

A dedicated crisis management team to lead the response

A well-run business should have a crisis or continuity plan, and many will have a specific pandemic plan. But nothing tests theory quite like reality. As COVID-19 evolved, many organisations spent the first several weeks reviewing business continuity plans and programs, and establishing crisis command centers. As businesses continue to respond, our global crisis framework can help you navigate the uncertainty.

PwC’s global team has extensive knowledge and experience of the areas of crisis management – from intelligent crisis project management office (PMO), insights and scenario planning to timely and targeted crisis communications. We can mobilise quickly to help you get clarity on the potential impact of the crisis on your organisation and stakeholders.

Identifying insights for opportunities in the new normal

The role of crisis management and its programs does not disappear in the stabilise wave of the three-wave crisis model. With this support, business leaders can win back one of their most vital commodities: the space to think and make the right decisions with confidence.

Having a crisis command centre is essential to manage logistical and strategic challenges and provide up-to-date, fact-based information to senior leadership and all employees. It will be the role of the crisis command centre to ensure all stakeholders, from customers and suppliers to the board, are informed about decisions. If you already have a crisis command centre in place, now is a good time to assess its pain points and make adjustments as needed.

We can help you maintain control of the various aspects of your crisis response, and ultimately enable you to tackle crises with confidence, to emerge stronger.

Emerge stronger from this crisis, transformed for the better

There should always be an eye to the future. Once you’ve successfully mobilised and stabilised, you may find that this is a surprisingly good time to strategise for the long term. 

Organisations may revisit their crisis response and identify lessons learned and opportunities for improvement. Now is a good time to assess crisis preparedness levels and current crisis management programs, and to invest in crisis preparedness to strengthen response capabilities in advance of future events. PwC’s crisis management team can help you strategise and identify long term goals to come out of a crisis stronger than before.

When crises end, the most successful organisations will likely be the ones that took time to learn lessons, implement changes and leverage opportunities as they navigated this pandemic.

Featured tool - PwC’s COVID-19 Navigator

We know that the COVID-19 pandemic can impact every part of your business, and can impact each sector and each company differently.

Not sure where you stand? Assess the potential impact to your business and gauge your readiness to respond with PwC’s COVID-19 Navigator.

Access PwC’s COVID-19 Navigator


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Kristin  Rivera

Kristin Rivera

Partner, Global Leader, Forensics & Crisis, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States