Air Trace

A blockchain traceability solution to provide transparency in the end-to-end supply chain and give consumers trust in the products they buy.

To create a safer world

Recent product contamination scandals and increasing presence of product copies in the market place lower confidence in brands. As consumers, we know that packaging and labels are unique to the products we buy, but we have no way to know if they are the real thing or have been copied. Air Trace aims to create a genuine basis for trust – in products, and in the paths that products take to reach us.


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Helping build greater trust in supply chains and solve for counterfeiting in global markets

Air Trace is a PwC technology solution based on blockchain that supports the tagging and tracing of products from creation through their distribution journey. Air Trace allows brand owners to watch their products move from manufacture to their end user and detect unauthorised activity in that journey.

For consumers, Air Trace lets them scan a product as they encounter it at point of sale and get that exact item’s information straight from the manufacturer. Fakes identify themselves to consumers and direct them away from risky purchases.

As a PwC offering, Air Trace is a SaaS solution supported by PwC services, ensuring that the design and implementation are underpinned by rigorous business analysis and a global network of support.

How can Air Trace benefit your business?

Get in touch with us to find out more

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Contact us

Andrew Watkins

PwC China and Hong Kong Technology and Disruption Leader Partner, PwC Hong Kong

Tel: (852) 2289 2716

Jamin J Klotz

Air Trace Lead, PwC Hong Kong

Tel: +852 2289 1844

Raymond YW Mak

New Ventures Head of Sales, PwC Hong Kong

Tel: +852 2289 2922

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