WEBVTT

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It seems like AI is everywhere. It feels like
it's reshaping the world and how we work. Do

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others feel the same? I've seen the headlines. So,
how do I better understand what's really going on?

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PwC's AI jobs barometer analyzed
over 1 billion job ads across six

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continents to understand what's really
happening to jobs, skills, wages,

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and productivity. Here's what we found.
There's a two-track jobs market emerging.

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In certain roles, AI is automating routine
tasks, so human judgment and expertise are

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more in demand, and it's making those jobs more
valuable and better paid. In other roles, AI is

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making the job easier for non-experts to perform
and is more exposed to disruption. For workers

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just starting out, this shift is happening fast.
In fact, AI-exposed entry-level jobs are now seven

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times more likely to require traditionally senior
skills like leadership and people management. And

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those more seniorized roles are also seeing strong
job growth. At the same time, skills in AI-exposed

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jobs are changing more than twice as fast as in
other roles. But as AI automates routine work,

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the skills most needed are deeply human ones
like judgment, creativity, and leadership.

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Finally, companies most exposed to AI are
often finding that the technology is a

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powerful engine for growth. They're
pulling ahead in productivity, pay,

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and headcount. The biggest gains from AI won't
come from simply automating what's been done

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before. They'll come from completely rethinking
the way jobs get done. And for workers who can

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combine AI with their unique human expertise,
a new future of work is already underway.