PwC’s Global Entertainment & Media Outlook 2018-2022 provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 15 entertainment and media segments, across 53 countries.
The 19th annual Outlook will launch on June 6 with expanded coverage of emerging revenue lines, such as e-sports and podcast segments, and a new and improved user interface.
Mobile Internet advertising spend is poised to outweigh that of wired for the first time in 2018, and in 2020, data consumed on smartphones will exceed data consumed on fixed broadband.
Total spending will rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, but with sharp differences between industry segments and sectors within them and across countries.
The digital economy is several orders of magnitude greater in size and scope than it was a decade ago, and digital spending is projected to gain market share rapidly.
All four major categories of revenue in the global video games and e-sports market — traditional gaming revenue, social/casual games, video games advertising, and e-sports — are set to grow respectably through 2022.