Global Entertainment & Media Outlook 2018–2022

Trending now: convergence, connections and trust

Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories

Global Entertainment & Media Outlook 20192023: Coming 5 June 2019

It’s clear from this year’s 20th edition that the rise of increasingly personal — and personalised — media interactions, fuelled by technology and evolving customer behaviour, shows no signs of abating. Indeed, we expect it will be amplified in the years ahead by the forces of technology, scale, and aggressive investing and competition.

Covering 14 core entertainment and media segments in 53 territories worldwide, the Outlook reveals the major implications of this individualised world for E&M businesses.

Get "Perspectives from the Outlook 2019–2023" on launch day

 

Sneak peek insights from the upcoming Outlook

  • Total entertainment and media revenue is expected to rise at a 4.3% CAGR to 2023, with six segments exhibiting growth above this average and seven below it. VR maintains its position as the highest-growth segment, but after a year in which consumers’ takeup failed to meet expectations, its lead over OTT (over-the-top) video is greatly diminished.
  • Podcasts and esports, which sit in larger segments, are expected to have strong revenue of 28.5% and 18.3% CAGR, respectively.

  • The traditional TV and home video segment is expected to have negative growth expectations for the first time, as cord-cutting occurs at ever higher rates and sales of DVDs continue to plummet. The print-exposed newspapers and consumer magazines segment are likely to be the most impacted with a CAGR of -2.3% to 2023.

2018 Outlook perspectives

Today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.

Download the perspectives (PDF, 3.5 MB)

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