Thanks to software, we are not only living in a time of unprecedented innovation, but also one of unprecedented opportunity and uncertainty. This series of articles identifies today's leading software companies and goes on to explore the trends, challenges and opportunities impacting them.
Final article explores how software advances are changing industries
Third article looks at how globalisation impacts the software industry
Second article in series explores the move to an ‘as a service’ model
Software is at the front and centre of all major disruptive innovations today—whether as part of big data, the Internet of Things, artificial intelligence, connected homes, autonomous cars or drones—giving enterprises the opportunity through new digital capabilities to offer entirely new services, to enhance customer experience, to improve efficiency and to reduce costs, in ways never before imagined.
With globalisation, successful software companies are no longer limited to the US and Europe. They’re everywhere around the globe. They have some common characteristics, common advantages and common disadvantages. These leaders have overcome the disadvantages and levered the advantages to become companies to be reckoned with, either as competitors or partners.
Cloud computing offers opportunity and obstacles. It can increase customer engagement, but it also lowers switching costs, thereby potentially increasing turnover if there is customer dissatisfaction. Software vendors must think about how they will transition all phases of their companies—not just the technical ones—to this new paradigm.
The new edition of the PwC Global 100 Software Leaders ranking reveals the vendors who are taking advantage of both the evolutionary and revolutionary changes afoot in technology. While the cloud continues to underpin massive change, other trends are building on its capabilities to create opportunities in digital innovation, industrial capabilities and convergence within vertical markets.