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Air Trace

Building greater trust in supply chains to protect and empower brands, businesses and consumers

The need for brand and product trust 

The fragmentation of data across supply chain pathways hinders brand and product trust among businesses, consumers, and communities. As brands face growing demands for transparency and accountability, they need a solution to integrate supply chain data in a trusted way and provide greater transparency for business partners and societal stakeholders.


PwC’s Air Trace integrates supply chain data in a trusted blockchain ecosystem

Data is integrated from multiple sources to provide greater granularity in product traceability, with flexibility to accommodate existing business practices. Brands, businesses, and consumers gain transparency into product origin and movements with confidence in the shared data.

PwC New Ventures - Air Trace

Air Trace is a blockchain traceability solution that provides a genuine basis for trust in products and their origins.

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Air Trace is suitable for

Brand owners and manufacturers who wish to engage their supply chain partners in the integration of upstream and downstream data, allowing them to achieve full transparency over the vertical supply chain.

Brand owners and manufacturers: Benefits

  • Quality and product safety support:
    Demonstrated accuracy and accessibility of data required for research into quality and product safety issues
  • Transparency for brands and supply chain participants: 
    Data integration across upstream and downstream processes to form a single source of trusted information
  • Consumer trust: 
    Demonstrated product authenticity, value, and safety for consumers who value trust and are willing to pay a premium for it
  • Brand equity: 
    Reinforcement of brand and market positioning through tangible illustration of product quality and safety initiatives

Example use cases

Supply chain fraud, product recalls, consumer transparency, supplier management, regulatory compliance.

A consortium of industry players who need a trusted and secure ecosystem for shared data, namely to facilitate the exchange of supply chain assets.

A consortium of industry players: Benefits

  • Data access:
    Real-time shared access to data on history or distribution of assets in a secured system
  • Distribution efficiency:
    Asset owner and action updates viewed as they occur in real time
  • Shared accountability:
    Robustness of the overall system corresponds to the level of contribution by each industry player
  • Global network of support:
    Cross-border deployments and system support for participants in a global exchange

Example use cases

Convergence of multiple, fragmented proprietary data solutions, data ownership conflict resolution, asset distribution/exchange efficiency, asset integrity and valuation, regulatory compliance.


Work with us to empower your business

We believe in the responsibility of the marketplace to provide a genuine basis for trust in products and their origins. It is important that businesses invest in a trusted infrastructure now to capture a favourable position in tomorrow’s global markets.

Our team has an understanding of the complexities of cross-function business challenges and the nature of trust. Our network of advisors is capable of supporting your business on the ground in different markets as it continues to expand and grow.


How can Air Trace benefit your business? Get in touch with us to find out more

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Sarah Johnson

New Ventures COO,
PwC Hong Kong

Tel: +852 2289 6392


Steve Ng

Senior Manager,
PwC Hong Kong

Tel: +852 2289 3278