The 2015 Global Digital IQ® report, PwC's seventh annual, explores the ability of organisations to drive business value through technology.
As part of the healthcare study, we surveyed 68 funder/payer and provider executives in 21 countries. The results of the survey suggest some fairly profound differences in the ways healthcare funders/payers and providers approach digital - not just in how they're using it, but even in how they understand it.
Put broadly, funders see digital from an external perspective, using websites, apps and social media to manage their relationships with customers, market their services, and identify new trends. In other words, as a consumer-facing tool. Providers, on the other hand, currently see digital internally, with a focus on using it in areas such as clinical operations, and reporting (for example, electronic medical records). The report also discusses: