Crypto Services for Financial Services

PwC can help make your crypto business a success

Crypto is here to stay

Amid the expansion in digital assets, the global financial landscape is already beginning to evolve. From the over US$3 trillion market cap of cryptocurrencies in 2021, stablecoins, non-fungible tokens (NFTs), all the way to central bank digital currencies, digital assets have the potential to impact virtually all areas of life and business in the years to come.

How can PwC help your crypto business?

Crypto is a global financial services priority for PwC. Our purpose, to build trust in society and solve important problems, motivates us to contribute to the development of the crypto ecosystem.

PwC is committed to supporting our clients, whether they are emerging players or established institutions, in the development of a robust digital asset strategy to seize the opportunities in a marketplace in which technology is evolving rapidly, and regulatory frameworks are only beginning to take shape. 

What type of clients do we serve?

PwC’s digital asset clients span a range of service providers, issuers and investors, such as:

  • Crypto exchanges and custodians
  • Payment processors
  • Digital asset banks
  • Traditional financial institutions entering the digital asset space
  • Token issuers (ICO, STO, NFTs, etc.)
  • Funds (Crypto funds, hedge funds, asset managers)
  • Governments, central banks, regulators and other policy makers looking at digital assets

Please contact us to get a copy of our crypto value proposition to see how we can help make your project a success.

What type of services do we offer?

Whilst the types of services we offer varies depending on a multitude of factors from the type of client to the jurisdiction, they generally include the following:

Digital Asset Strategy

Digital assets are here to stay. Whilst no singular playbook for a digital asset strategy exists today, firms that establish an approach early can differentiate themselves and shape the future of finance. PwC helps our clients to define a path forward, establish a target operating model and develop a go-to-market strategy that is tailored to their business model. Whether it is market landscape analysis, due diligence or feasibility and capability assessments, PwC can provide the insights and industry expertise that positions our clients to take advantage of the opportunities ahead. 

Risk Management & Controls

Wherever opportunities present themselves, risks aren’t far behind. That is especially true in the digital assets space, as capabilities, industry standards and the competitive landscape are evolving swiftly. To avoid potential pitfalls, firms require robust governance and control frameworks that remain flexible enough to adapt to that rapid pace. PwC’s services span the risk management lifecycle, from performing initial risk assessments, identifying control gaps and developing risk mitigation strategies to Service Organization Control (SOC) 1 and SOC 2 readiness assessments. 

Regulatory & Compliance

Digital asset market participants face a complex set of existing and emerging rules — and all roads are leading toward additional scrutiny. PwC’s multidisciplinary team, comprised of industry experts, former regulators and technical specialists, can assist in forming a compliance framework and strategy that enables firms to stay ahead of the regulatory curve. Our clients benefit from our extensive experience in establishing KYC, AML and SOX readiness, licensing and approval, and regulatory exam preparation, response and remediation.

Cyber Security

The shift toward decentralized finance further exacerbates concerns over cyber security. In an environment that requires less and less physical interaction between counterparties or customers and increasingly relies on digitally automated services, firms are challenged to secure a growing attack surface as their digital footprint grows. Our clients benefit from PwC’s depth and experience working with large and complex financial institutions on vulnerability assessments, penetration testing and incident response, employing approaches that seek to enhance cost optimization and preserve digital agility.


Digital assets are a new and rapidly evolving asset class, with several characteristics that make them unique from a taxation perspective. Existing rules have not typically been developed with digital assets in mind. PwC’s approach helps clients understand the tax consequences of their digital asset strategy and activities, including the characterization of asset classes, transfer pricing implications and reporting requirements. Armed with that understanding, our clients are able to refine their tax strategy and make informed structuring decisions that take into account differences between jurisdictions and evolving regulatory guidance.

Transaction Services

The growing awareness and interest in the digital asset space, including the entry of institutional players, has given rise to a significant increase in M&A, IPOs and fundraising activities. We expect these trends to continue, as the institutionalization of the digital asset industry shows no signs of slowing down. PwC has a proven track record of providing M&A support, valuation and due diligence, and IPO readiness services to market participants in the digital asset ecosystem.

Audit & Accounting

Accounting for and auditing of digital assets can be complex. Practices and regulatory guidance surrounding asset classification, measurement requirements, fair value considerations, disclosures and other issues continue to evolve. As financial institutions, corporates and consumers opt in to this nascent, but rapidly expanding industry, the need to build trust and instill investor confidence into a transformed financial system will increase. Our capabilities range from performing financial statement and ICFR audits, to assisting clients in the refinement of existing accounting policies — or establishing new ones where required.

How can I contact PwC's crypto team?

Our Global Crypto team is composed of over 250 professionals across our network of firms, active in over 30 countries - including the most active crypto jurisdictions. PwC offers a range of expertise to help clients plan for the future, and to find your place in the crypto revolution.

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Contact us

John  Garvey

John Garvey

Global Financial Services Leader, Principal, PwC US

Tel: +1 646 471 2422