Internet advertising continues to grow in every market globally, driven by the ubiquity of smartphones and the growing popularity of video. Asia Pacific, driven by China, will see a rapid growth with revenue surging at 10.8% CAGR by 2021. For the less-established markets in the region, increased access to the internet – primarily through mobile – will encourage growth in advertising investment on these new digital platforms.
Globally, the rise of mobile internet advertising is perhaps the biggest trend in internet advertising in the next five years as the industry continues to expand compared to other media types that experience slowing growth. Consumer demand for internet access continues to grow globally while high-speed mobile connections become increasingly available and, crucially, affordable to ever more consumers.