PwC Entertainment & Media practice is committed to operating at the heart of our clients' markets, across segments and geographies. Our close affiliation to some of the world's most prestigious industry events gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide. Below are a few highlights from upcoming and recent events.
As a sponsor of Mobile World Congress 2017, we understand that data is the new currency. Across all industries, across all businesses, how organisations collect, interpret, and protect data will determine their future. On top of this, the complex and changing regulatory environment is making compliance increasingly difficult. This is the intelligence of the IoT revolution - and PwC helps organisations turn data into action. Our conversations at the event focused on how to drive growth and maximise the data revolution.
We’re excited to return this June to the Cannes Lions International Festival of Creativity. The festival is a great opportunity for us to meet, connect and inspire. As consumers expect more premium and ad-lite experiences, it becomes increasingly important for companies to explore opportunities that support new transactions, business models, and capabilities that enhance the user experience. We looking forward to having conversations related to these and other topics. The stages at Cannes Lions 2017 will play host to more than 140 inspiring talks and hands-on workshops. The main talks are a great opportunity to hear stories of challenge, adventure, and achievement.