Industry presence

PwC Entertainment & Media practice is committed to operating at the heart of our clients' markets, across segments and geographies. Our close affiliation to some of the world's most prestigious industry events gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide. Below are a few highlights from upcoming and recent events.



Cannes Lions 2016

This year over 40 people from PwC attended the Cannes Lions festival for the opportunity to meet, connect and inspire. We hosted sessions on our yacht, which were focused on the trends that are shaping the ever-evolving media landscape including the future of work, media measurement, the marketer’s dilemma and emerging markets. Plus, attendees were able to get a first look at key findings from this year's Global entertainment and media outlook 2016-2020.

Other highlights of the festival include our co-hosted session with BAV Consulting and our five filmed sessions at the Ogilvy Global Studio. PwC delegates were able to hear fresh perspectives and share their expertise on many of the themes that are impacting the entertainment and media industry. We look forward to returning next year to Cannes.


Mobile World Congress 2016

With more than 80 PwC participants from more than 24 territories, this year represented PwC’s largest presence to date at Mobile World Congress (MWC) in Barcelona, which focuses on the continued evolution of the mobile industry. Conversations involved how to drive growth, what devices and services will be needed to satisfy customers in the future, how to partner more effectively across the mobile ecosystem, and where to find cost savings amidst growing price pressure and competition.

Tom De Groeve, Leader Strategy& Advisory, Media & Entertainment Europe, chaired the extremely popular day-long MMIX Summit, which focused on the impact that film, TV & broadcast, social video, music, media and gaming have on the global mobile sector. Tom also moderated the “Mobile First: The Future of TV & Film” session, which explored shifting TV habits, the growth of multi-screen gaming, the explosion in video consumption, and ultimately how brands can get ahead of the curve.



CASBAA Convention 2015

Marcel Fenez, Senior advisor to PwC, once again opened the prestigious annual CASBAA Convention, which took place in Hong Kong from October 26th - 28th 2015. In Marcel's capacity as CASBAA Chairman, he was be joined by senior decision-making executives in the TV broadcasting sector from across Asia and around the world. This flagship event engages platforms, content providers, regulators, ad agencies, and satellite and technology services through compelling keynotes and select panels.

Marcel was in conversation with Tom Mockridge, CEO, Virgin Media, on Tuesday 27 October from 09.45-10.15 and was on stage for the China Keynote in conversation with Li Ruigang, Chairman, China Media Capital from 11.30-12.00 on Tuesday 27 October.

For full programme details, please visit



Overseeing the accuracy of the Oscars® Balloting Process

PwC have overseen the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy) for 80 years. PwC will continue the traditional role of overseeing the tabulation of the voting, maintaining sole custody of all votes and tabulations, and remaining responsible for the confidentiality of the results.

For further details and behind-the-scenes stories please visit