Global Consumer Insights Survey 2019: Executive insights

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As part of PwC's Global Consumer Insights Survey, interviews were held with a range of company leaders to garner their insights on the changing behaviours of consumers and its impact on businesses today. Read these excerpts using the collection below to explore more. 

The difference between selling and servicing: where the personal touch still counts

An interview between PwC and Françoise Lamotte, the head of direct-to-consumer and digital innovation for MetLife in its EMEA region about digital trends in insurance sales.

In retail, connecting the physical and digital experiences

An interview between PwC and Susan Lenderink, CFO of de Bijenkorf, about effective techniques to drive store traffic and tying them with the online experience.

The customer experience: how startups deliver

An interview between PwC and Patrick de Zeeuw, a Dutch entrepreneur and the founder of Startupbootcamp, about lessons established companies can learn from startups about consumer experience strategies.

Using the customer experience to reinvent a legacy brand

An interview between PwC and Matt Gorman, Canon’s director of sales development, e-commerce and strategy, about transitioning to a new world of customer outreach and brand building.

China’s fast-growing middle class offers insights into consumer trends

An interview between PwC and Claude Sarrailh, CEO of Metro JinJiang Cash & Carry, about how the company is keeping up with consumers in China in this fast-changing market.

Contact us

John G. Maxwell

Global Consumer Markets Leader, Partner, PwC United States

Tel: +1 (646) 471 3728

Oz Ozturk

Global Advisory Consumer Markets Leader, Partner, PwC United Kingdom

Tel: +44 (0)7703 563 054

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