Communications Review

Message from the editor

Communications operators are among the most data-rich of all businesses, with opportunities to capture and store a vast array of potentially valuable customer data. Yet to date they have not capitalised on their “big data” assets as fully as they could. The underlying reason lies in the difficulty of turning an operator’s diverse mass of data into useful insight – a task that depends critically on having data that’s trustworthy, timely, and of consistently high quality. To achieve these attributes, operators need to build a data quality competency – a dedicated, specialised organisation responsible for maintaining, safeguarding and ensuring the quality of data across and beyond the enterprise. In a world where business decisions are increasingly dependent on data, building such a competency is critical. In this article, we examine the practical steps that operators can take to get their data fit for purpose.

In the July issue of Communications Review, we present, ‘Building a data quality competency in today’s digitised communications operator: not an option – but a business imperative. In the article, we look at how you can invest in data quality to help your business thrive.

I hope you enjoy the article and encourage you to check back each month for the latest issue of Communications Review.


Thomas Tandetzki
Global Communications Leader

Communications Review - Building a data quality competency

July 20, 2016

Building a data quality competency in today’s digitised communications operator: not an option – but a business imperative.

IFRS15: An accounting change with profound impacts for communications operators–from the P&L to operations, pricing and marketing

June 22, 2016

The IFRS15 accounting standard on revenue recognition brings profound implications for communications companies’ operations.

Communications Review – Keystone behaviours: How communications operators can turn their culture into a driver of digital transformation

April 15, 2016

Transforming into a digital business is the most pressing challenge facing communications operators—yet organisational cultures are often perceived as barriers to change.

‘Zero infrastructure – anything-as-a-service’: How CSPs can harness the full power of the cloud

January 05, 2016

A PwC article on how and why cloud is rapidly becoming the new core delivery model for provisioning business technology across leading CSPs' operations.

Opting in: How to win employee partners in mobile data analytics

October 23, 2015

A PwC article on the potential value of collecting data from employees and how to ensure they are willing participants.

View all articles