Global Gaming Outlook: the casino and online gaming market to 2015

The second annual edition of the Global Gaming Outlook looks at trends in both the casino and online gaming industries, with full five year historical and forecast revenue data by territory for bricks-and-mortar casinos, and an in-depth exploration of the prospects and challenges for the online gaming market across the world's regions.

The report analyses the effect of the turbulent global financial markets on consumer spending in some of the major markets for casino gaming, and measures the huge growth in Asia as the affluent middle classes seek new forms of entertainment. In the online gaming environment, challenges such as harnessing cross-border liquidity, setting realistic taxation levels, varying approaches to different online gaming disciplines, and combining online gaming and social networking, all come into play as we examine whether online gaming revenues will be additional to existing off-line revenues, or will cannibalise them.

Now is the time for all participants to plan for the significant 
change ahead - and to stake out the right positioning in the 
new landscape of 2015.

Asia Pacific: the growth engine of casino gaming

Looking at physical gaming revenues, we forecast that by 2015, the financial balance of power in the global casino gaming industry will have undergone a fundamental eastward shift, with Asia Pacific growing at 18.3 percent annually to 2015. This will see Asia Pacific overtake the US - growing in contrast at only 5 percent annually to 2015 - to become the biggest regional market in terms of off-line, non-digital revenues in 2013. By 2015, Asia Pacific will account for 43.4 percent of global spending on casino gaming, with the US accounting for 40.1 percent.


Markets in the West may harness digital revenues

We also report on the emerging area of online gaming services, looking at regulatory complexities and progress. Although little legislative headway was made in 2010 and 2011, our view remains that rising demand for cross-border gaming and liquidity for disciplines such as online poker will drive progress over time towards countries working together on licensing and pooling liquidity across borders. It seems likely that the eastward shift in spending in physical casinos could ultimately be offset in Western markets by rising spending on online gaming, as the move towards regulation progresses faster in the US and EMEA than in Asia Pacific jurisdictions.