Industry presence

PwC Entertainment & Media practice is committed to operating at the heart of our clients' markets, across segments and geographies. Our close affiliation to some of the world's most prestigious industry events gives our partners and directors the opportunity to share thinking around the opportunities and challenges facing entertainment and media companies worldwide. Below are a few highlights from upcoming and recent events.

Overseeing the accuracy of the Oscars® Balloting Process

PwC have overseen the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy) for 80 years. PwC will continue the traditional role of overseeing the tabulation of the voting, maintaining sole custody of all votes and tabulations, and remaining responsible for the confidentiality of the results.

For further details and behind-the-scenes stories please visit

CASBAA Convention 2014

October 27-30 2014, Hong Kong
Marcel Fenez, Global Leader of entertainment and media, opened the prestigious annual CASBAA Convention, which took place in Hong Kong from October 27th - 30th 2014. In Marcel's capacity as CASBAA Chairman, he was joined by senior decision-making executives in the TV broadcasting sector from across Asia and around the world.This flagship 4-day event engaged platforms, content providers, regulators, ad agencies, and satellite and technology services through compelling keynotes and select panels. Marcel hosted the inaugural CASBAA Invitational Roundtable and was also be on stage conducting the key note interview with Jon Feltheimer - CEO of Lionsgate, discussing what it takes to navigate the complex media landscape, and how to thrive in an age of constant change. For full programme details, please visit



Marcel Fenez, Global leader of entertainment and media, was on centre stage at MIPCOM this year which took place between October 12-16 in Cannes, France. Marcel began by interviewing Dr Charles Zhang, discussing what’s happening around media, entertainment and digital disruption in China, including piracy. Watch the video or read the full blog post. Marcel then moderated a panel of media moguls who shared their ambitious new business strategies in today’s increasingly competitive market.

Great conversations emerged from the influential speakers who participated in this year's event and there were some key areas up for discussion:

  • The consumer is all about mobile behaviour; dictating the type of content watched and how it gets consumed
  • The battle for content is about engagement; engagement doesn't just happen through compelling content, it happens through building relationships with the viewer, allowing companies further options for monetisation
  • Dr Charles Zhang was rightly quoted as saying 'Content made for the Internet can become a phenomenon'

Watch Marcel Fenez discuss why 'Digital success is not just about tech'.

Reflecting on Cannes Lions 2014: five closing thoughts

The 2014 Cannes Lions International Advertising Festival took place from the 15-21 June. Each year PwC attend to meet our clients and discuss and debate the industry. Reflecting on some of the great conversations we had and the inspiring speakers we saw this year, we have five closing thoughts.

The growing presence of technology companies suggests disruption is the new normal

Google said “exponential technology is the new normal”. And with the industry in a continuous state of disruption, technology companies have established themselves as key players, not only at Cannes Lions, but in the ‘advertising ecosystem’.

What does a strategy fit for a ‘digital age’ look like? See what we think.

Mobile is making marketing personal again…

Sheryl Sandberg of Facebook believes that mobile provides the opportunity to make marketing personal again. But Philippe Dauman, CEO of Viacom, says better measurement is needed for advertising revenue to follow. See what we predict.

…but concerns around privacy remain

Technology companies tell us they are keen to provide 3rd party validation of the processes they have in place to protect consumer’s privacy; this will be key in attracting advertising revenue.

Hear what we think about privacy in mobile advertising.

More ‘maths’ men than ‘mad’ men

The importance of data, analytics and insights has certainly come across loud and clear. Advertising agencies need to find ways for researchers, planners, data analysts and creatives to work together to deliver great ideas that provide a real return on investment.

The search for talent continues

An advertising agencies’ reputation directly impacts their ability to get the best talent. And with the prospect of winning awards and the opportunity to meet the best global talent, Cannes Lions continues to be one of the best places to recruit.

MIPCOM 2013: Phil Stokes on TV ‘mega trends’ and opportunities in tomorrow’s video consumption industry

This year Phil Stokes, Entertainment and Media for Europe, India, Middle East and Africa hosted a ‘Media mastermind keynote’ at MIPCOM, the world’s annual TV content market. Drawing on PwC’s Global entertainment and media outlook 2013-2017, he interviewed Roma Khanna, president Television group and digital, Metro Goldwyn-Mayer Studios, and Punit Goenka, MD & CEO of Zee Entertainment Enterprises. Phil led a lively discussion on how TV ‘mega trends’ are changing the industry and what the future holds for TV. In addition, Mary Shelton Rose, Partner, Entertainment, US, held a session exploring opportunities in ‘tomorrow’s video consumption industry’ in the second of PwC’s spots on the conference programme. This enthralling session explored: is ‘cord cutting’ a threat or reality; what is the reality of second screen and new business models; and what opportunities exist for innovative companies who look ahead?

Roma Khana interviewed by PwC’s Phil Stokes on who wins in the golden age of TV and TV windowing models.

In the golden age of TV who wins?

TV windowing models

Punit Goenka interviewed by PwC’s Phil Stokes on how is new TV measurement in India creating advertising opportunities and the availability of talent in the Indian TV industry.

How is new TV measurement in India creating advertising opportunities?

The availability of talent in the Indian TV industry

Read the full blog posts of Phil Stokes interviewing Punit Goenka of Zee Entertainment and Phil Stokes on stage with MGM's Roma Khanna.

You can also watch the videos of Phil Stokes presenting the Media mastermind keynote and interviewing Punit Goenka.

Read the full blog posts of Mary Shelton Rose's session exploring opportunities in tomorrow's video consumption industry.

Working with the ABC to develop the Business Media Total Audience Certificate

PwC, the Audit Bureau of Circulation (ABC) and other media industry representatives have developed a groundbreaking new industry standard for measuring audiences: the Business Media Total Audience Certificate.

The certificate allows companies to measure and report audience size and profile across multiple media platforms including print, website, tablet and smartphone and it will help business-to-business (B2B) publishers demonstrate the size and quality of their readership to their advertisers.

For further information and a short video please visit