Global Consumer Markets Advisory Leader
A veteran of the strategy consulting industry, Les has served clients for 24 years with specific expertise in helping consumer products and retail companies develop new business models to drive growth and reduce costs. His work focuses on building his clients’ capabilities to generate revenue through marketing, pricing, and channel management effectiveness, and designing and implementing growth and innovation strategies. Les has extensive experience working with the world’s leading consumer products companies, having led projects with more than seven global consumer products companies to improve their sales and marketing effectiveness.
In addition to serving clients, Les leads PwC's Advisory Retail & Consumer practice globally as well as Strategy&’s business globally. Previously, Les led Strategy&'s North America business as well as the Consumer, Media & Digital practice, and was instrumental in the start-up and success of the firm’s marketing and sales service offering.
Les' publications include: the strategy+business magazine article, "Smart Customization: Profitable Growth Through Tailored Business Streams" and the book "The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI".
In 2009, he was recognised as a “Top 25 Consultant” by Consulting magazine.
Prior to joining Strategy&, Les was employed in the packaged goods industry, primarily by Procter & Gamble, where he developed the brand architecture to double the sales of NyQuil (including LiquiCaps and DayQuil) and launched Citrus Hill Plus Calcium – one of the first functional drinks.