PwC surveyed 5,050 CEOs in 100 countries and territories in January and February of 2021. The global and regional figures in this report are based on a sub-sample of 1,779 CEOs, proportionate to country nominal GDP to ensure that CEOs’ views are representative across all major regions. The industry- and country-level figures are based on the full sample of 5,050 CEOs. Further details by region, country and industry are available on request. Ninety-three percent of the interviews were conducted online and 7% by post, by telephone or face-to-face. All quantitative interviews were conducted on a confidential basis.
Among the 1,779 CEOs whose responses were used for the global and regional figures:
We also conducted in-depth interviews with CEOs from six regions. Some of these interviews are quoted in this report, and more extensive transcripts can be found on our website at strategy-business.com/mindoftheceo.
The research was undertaken by PwC Research, our global centre of excellence for primary research and evidence-based consulting services.
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