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23rd Annual Global CEO Survey
What a difference two years can make. In 2018, PwC’s Annual Global CEO Survey revealed a record level of optimism regarding worldwide economic growth. This year, as CEOs look ahead to 2020, we see a record level of pessimism. For the first time, more than half of the CEOs we surveyed believe the rate of global GDP growth will decline. This caution has translated into CEOs’ low confidence in their own organisation’s outlook. Only 27% of CEOs are ‘very confident’ in their prospects for revenue growth in 2020, a low level not seen since 2009.
What is clouding the view from the top? In a word, uncertainty. Conducted in September and October of 2019 (before the global outbreak of COVID-19), PwC’s 23rd Annual Global CEO Survey, which involved 1,581 chief executives in 83 territories, explores the sources and manifestations of uncertainty and how CEOs are taking action to address it.Explore key findings
Do you believe global economic growth will improve, stay the same or decline over the next 12 months?
How confident are you about your organisation’s prospects for revenue growth over the next 12 months (showing only ‘very confident’)
How concerned are you, if at all, about each of these potential threats to your organisation’s growth prospects? (showing only ‘extremely concerned’)
Thinking about the future (2022 and beyond), please select the statement that you believe is more likely to occur. The internet (including social media) will increasingly become:
How much progress has your organisation made in establishing an upskilling programme that develops a mix of soft, technical and digital skills?
How strongly do you agree or disagree that: ‘climate change initiatives will lead to significant new product and service opportunities for my organisation’? (showing only ‘strongly agree’)
We’ve combined the insights from more than 3,500 CEO interviews with expert analysis to produce a series of reports across industries and critical topic areas. Explore our industry themes to learn about crucial trends and strategic options.
Global Marketing Campaigns Senior Manager, PwC United States
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