What is on the minds of CEOs in Central & Eastern Europe?

PwC's 20th CEO Survey

Introduction to the CEE edition

The 20th CEO survey looks back at two decades of rapid transformation in Central and Eastern Europe, seeking insights into what the future may hold, and offering business leaders’ thoughts on three areas they identify as crucial to their companies’ continued success: the fierce competition for talent; digital trust and innovation; and ensuring that growth benefits all segments of society.

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Welcome message from Olga Grygier-Siddons, Chief Executive of PwC Central and Eastern Europe.


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Winning at globalisation

As we look back over 20 years of the CEO Survey in Central and Eastern Europe, it’s important to realise how far the region has come, how it’s benefitted from globalisation and what business leaders must do to ensure that those benefits continue to accumulate.

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CEE findings

New supply, new demands

There’s a war for talent going on around the globe, and CEE is no exception. In fact, the challenges in this region are sometimes more acute, as the demands of the Millennial generation collide with conservative management practices and a failure to seek and deploy innovative tools for employee retention.

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Ensuring security in an interconnected world

Central and Eastern European business leaders will need to pay more attention to issues of cybersecurity and digital trust in coming years, to ensure productive client relationships and smooth dealings with regulators. Trust and an ability to work across the boundaries of business, government and academia will also be key to unlocking the region’s innovative potential.

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The case for globalisation

The backlash against globalisation that’s being felt around the region underscores how crucial it is to ensure that the benefits of the interconnected world flow fairly to all segments of society. Fortunately, new mentalities among business leaders, and clever uses of new technologies, are helping to do just that.

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of CEOs are very confident of their company’s revenue growth in the next 12 months


of CEOs in CEE cite availability of key skills as the top threat to their organisation’s growth prospects


of CEOs in CEE are concerned about geopolitical uncertainty

Contact us

Jeffery McMillan
CEE Director of Communications
Tel: +48 519 506 633

Jakub Kurasz
Head of Communications
Tel: +48 601 289 381

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