PwC’s 2017 APEC CEO Survey

Research methodology

We surveyed industry leaders from 9 May to 14 July 2017 for the 2017 APEC CEO Survey. We also conducted in-depth interviews with CEOs and other top corporate officers and business specialists. We used an online and paper methodology to achieve 1,412 valid responses from CEOs and industry leaders, with responses from each of the 21 APEC economies. The 21 APEC member economies are: Australia, Brunei Darussalam, Canada, Chile, People's Republic of China; Hong Kong, China; Indonesia, Japan, Republic of Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, The Philippines, Russia, Singapore, Chinese Taipei, Thailand, The United States and Viet Nam.

We grouped respondents by the APEC economy for which they have primary responsibility. The US and China have the highest representation, each with 9% of respondents; followed by 8% each in both Viet Nam and Peru; and 6% each in Australia, Singapore, Hong Kong and Mexico. By sector, 39% of respondents are in industrials, 21% in consumer; 17% in financial services; 10% in technology; 4% in professional services and 8% are in other industries.

In the Chinese sample, 44% of respondents are in firms with annual revenue in the past fiscal year less than USD 500 million compared to 34% of the rest-of-APEC sample. Twenty-three percent of the Chinese sample are firms with annual revenue in the past fiscal year between $500 million and $2.5 billion, while the rest-of-APEC sample was 26%. Thirty-two percent of Chinese firms had annual revenue in the past fiscal year greater than $2.5 billion, compared to 39% of the rest-of-APEC sample.

From an industry perspective: 35% of Chinese respondents are from the Industrial sector, while 21% are from Financial Services, and 21% are from Consumer businesses.

Finally, this multilingual survey was made available in six languages: English, Simplified Chinese, Japanese, Korean, Spanish and Vietnamese. Insights from the in-depth interviews are quoted in this report, and video selections are available at, as is further information on the data and the graphics. Note: Not all figures add up to 100% due to rounding. An overall rank order was produced for questions where respondents were asked to provide a ranked response in order from high to low.

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Cliona O'Beirne
PwC Research
Tel: +44 28 9041 5229

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