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Thinking about AI today,

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I think sophistication
is much more important than ever before.

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The last few years have been about
experimentation and efficiencies,

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but the tools and technologies
are rapidly advancing

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so that the innovation is making us think
much more deeply about our businesses,

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which inherently needs
a sophisticated solution.

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Our research tells us that leading
companies are almost two times as likely

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to be operating at much higher
sophistication levels with AI.

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The companies that are winning
are not thinking about AI as a chatbot

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or going after robotic process automation.

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They're fundamentally
rewiring their processes,

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using data differently,
and unleashing the power

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of autonomous agents to change the way
they do business every day.

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What that means
is they're building in guard rails.

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They're looking at how to use this
throughout every aspect of their organisation.

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Sophisticated use cases are hard,
but they also have the most upside.

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When I think
about the pharmaceutical industry,

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bringing a new product to market
is highly complex,

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from regulatory, medical,
and legal, compliance.

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We also have to market.

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So taking AI to bridge a gap between
marketing and compliance and scientists,

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that's where AI really stands out.

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This is a complex problem,
and it crosses the entire organisation.

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One AI model can support
every aspect of an organisation.

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So creating reusable assets
to basically supercharge

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what teams are doing across different
business units is where the real value is.

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That way, I can control the guard rails,

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I can build in the right
compliance and controls

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so that it's solved once, for everyone.

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So when I think about where to start,

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I go past efficiencies and
look for the biggest, hardest problems;

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the most complex data; the most complex
process with the most humans involved.

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AI is built to help in those situations.

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We have to build it responsibly,

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we have to get the workforce on board,
and we have to build a system

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that can fundamentally think
about our processes differently.

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That's the revenue
upside for your enterprise.