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What organisations are
focused on is using AI

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to do things more
efficiently and at lower cost.

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What the leaders are doing,

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they're already ticking that box,

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they've got the ROI from AI
on efficiency and productivity;

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now they're looking
to use it for growth

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to go into new sectors,

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to go into new products and services.

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AI leaders use AI to discover
emerging value pools and understand

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changing customer needs,

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and when they spot
promising opportunities,

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they're using AI to reconfigure
their value chains

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and collaborate
with firms in other sectors.

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The top fifth of companies
that are using AI for growth

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have AI-driven financial results
that are over seven times

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better than those of their industry peers.

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It's not just tech moving into
consumer products like wearables.

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It's actually technology as well
moving into pharmaceutical.

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It's banking moving into pharmaceutical
and consumer products.

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We're seeing a lot of blurring
of these industries, and they're really

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the ones that are coming out on top
from a performance perspective.

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The reality is,
even though we see tech everywhere,

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our organisations are
still full of human beings.

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When your AI investment
dollars are focused on growth,

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I think that's really inspirational
for the workforce.

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They can see themselves in new markets
with new products and services.

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Value is in motion like never before,

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and AI is accelerating
at a speed we've never seen.

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What can your organisation do
to capture this opportunity?

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The biggest gains from AI come
when you move from piloting

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to embedding where
value is actually moving.

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Prioritising growth and innovation,
not just efficiency.

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Investing boldly in flexible technology,
data, and your workforce all at once.

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Don't wait for perfection.

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Move quickly, repeat what works,

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and put the tools in the
hands of your people

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because AI only delivers

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when it's useful in
the context of real work.