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AI can drive
business innovation,

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from reshaping
customer experience

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to developing
new revenue streams.

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Our research shows that companies
getting measurable returns from AI

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are scaling proven use cases across
the value chain and enterprise functions.

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But as AI scales far and wide,
so can risk.

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Take chatbots, for example.

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If chatbots are not
designed the right way,

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it can easily lead to privacy breaches.

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If you think about training AI models,
when you scrape the data,

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it can easily lead to
IP infringement issues,

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legal harm, reputational
harm, financial harm.

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High-performing organisations
really understand this at a deeper level.

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They are 1.7 times
as likely as their peers

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to have a documented
Responsible AI framework

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guiding their strategy
as well as execution.

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Right-sized governance
and risk management

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support AI innovation and growth.

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So, as companies
think about deploying AI at scale

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and ingraining AI into
the day-to-day operations,

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ensure the right guard rails
around how the AI can be used,

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where it should not be used,
what are the policies around it.

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That will unlock the value
that they're looking for.

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A fundamental underpinning
of safe use of AI is trust.

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Whether you're an employee,

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whether you're a manager
within an organisation,

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or even those charged with governance,

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if you know that there are safeguards
and guard rails around AI,

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one is more likely to adopt, experiment,

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and unlock the value
that organisations are looking for.

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Leading firms tend to
have role-based data

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and AI access controls to protect privacy.

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They also create systems
so that teams don't have to come up

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with governance approaches
on a case-by-case basis.

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High performers set up a standard process
to gauge risk for each use case

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and add controls to product and delivery
processes right from the very beginning.

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This allows them to replicate use cases
across functions and markets.

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It also cuts out late-stage rework.

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Value and risk are
not necessarily tradeoffs.

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They actually are synergistic
in the way they come together

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in the world of AI.