Italy was one of the first European countries to be impacted heavily by COVID-19. The pandemic created severe challenges not only for Italian citizens but also for the country’s health system, which faced critical shortages of personal protective equipment (PPE) for those fighting the disease on the front line.
Thinking out of the box and innovating were imperative. Following activity on social media and the involvement of influential Italian fashion blogger Chiara Ferragni, PwC Italy decided to act, forming a collaboration with industry bodies Confindustria Moda, CNA Federmoda and Sportello Amianto Nazionale. Together, they agreed to cooperate in an extensive supply chain to produce protective equipment, with PwC Italy providing expertise pro-bono through a team of 10 professionals working full-time.
Under the agreement, around 400 Italian organisations – including major brands and laboratories – repurposed their production to manufacture PPE for frontline healthcare workers. Together, they donated more than 500,000 gowns and over four million face masks to Italian hospitals. By late May, improved automation and industrialisation saw production of CE-certified face masks rise to 50 million a week.
Within two months, PwC’s involvement helped the Italian fashion industry to become a leader in promoting and supporting public health and education, initially in Italy and now also in other countries.
Director, Global Corporate Affairs and Communications, PwC United Kingdom
Tel: +44 7803 974136