Next Generation Survey 2016


Great expectations: The next generation of family business leaders

We’ve been running an international Family Business Survey for over a decade, and in 2014 we added our first-ever survey of leaders-in waiting. We asked them about their personal ambitions, their plans for the future of their business, and the unique challenges of being the ‘boss’s child’.  That survey identified three key ‘gaps’ that the next generation face: the generation gap between their experience and expectations, and those of their parents’; the credibility gap, which they have to surmount if they’re to establish themselves; and the communications gap, which can arise both within the firm, and within the family.

Two years on, what does the picture look like? It’s certainly changed, and broadly for the better. The next gens’ confidence has risen, their horizons have widened, and their preparation for senior roles has improved. But some of the issues are more challenging too, both inside the firm, and in the wider business landscape.

Much of this comes down to the central theme of ‘expectations’ – what the next gens expect of themselves and their business, and how they expect global trends to evolve, as well as the views of the current generation, which also need to be taken into account, especially in relation to the always sensitive issue of succession. Both the current and next generation have a significant responsibility to play their part in the succession journey.   And unless there is a clear understanding about the respective expectations and how the next generation can prepare and equip themselves for their future role, the future success and sustainability of the business could be put at risk.

The theme of ‘expectations’ will be our focus in this report.  As well as the survey findings, we have rich insights from in-depth interviews with next gens across the world, and input from our own expert practitioners, all designed to help the next gen realise their ambitions and make their ‘great expectations’ a reality.
 


Key findings

  • Only 41% of next gens believe that their firm has a strategy fit for the digital world
  • 88% of next gens want to leave their stamp and do something special with the business
  • 70% of next gens have worked outside the family firm to gain experience before joining the family business
  • 52% of next gens are worried that they will need to spend time managing family politics
  • 69% of next gens would bring in experienced non-family managers to help modernise/professionalise the business

Contact us

Kallia Mylonaki

Senior Manager, Marketing & Communications , PwC Greece

Tel: +30 210 8114386

Contact us

Kallia Mylonaki

Senior Manager, Marketing & Communications

Tel: +30 210 8114386

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