Building trust as businesses transform

As companies innovate to grow in new and increasingly competitive markets, they’re finding that trust is being further eroded. Consumers doubt the motivation behind the introduction of new business models, products and services, and are struggling to keep up with the sheer pace of change. 

In light of this shift in the trust landscape, companies can no longer rely on the trust they’ve built up on the basis of their historic performance in their established markets. Instead, they need to re-establish trust continually with stakeholders as they transform and enter new markets. In this report we explore how organisations can successfully innovate and grow by having a better understanding of the drivers of trust, and by providing stakeholders with deeper and more transparent insights into their business.

Key points

• Innovation has an impact on trust
• Businesses must manage change
• ‘Big data’ can build trust
• Case study: Trust Insight: understanding the value and drivers of organizational trust
• Case study: Helping Avios analyse huge data sets to boost transparency and growth
• Innovation, trust and growth
• Case study: How companies are measuring, managing and reporting performance: The PwC Insight Report for The Crown Estate