Adapting to the ‘New Normal’


The ‘new normal’ has become a familiar term in the corporate environment as businesses deal with various ways to sustain operations in the face of the lingering COVID-19 pandemic. Adapting to this ‘new normal’ broadly revolves around people and technology.

This article deals with how employees, management and leadership in organisations should be adapting to the new normal. For the purposes of this article, employees refer to staff who are below management level; management refers to unit and department heads who drive the accomplishment of a company’s objectives through the workers they oversee; and leadership refers to senior management and executives within organisations. They make the fundamental decisions of the organisation and inspire and motivate management and employees.


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George Arhin

George Arhin

Partner, West Market Area Mining Leader, Assurance Leader, PwC Ghana

Tel: +233 (0) 30 276 1500

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