Organizations are under pressure to do more with less. It’s no wonder many are turning to new software and cloud technologies to help drive efficiencies, open new sales channels, extend customer reach and increase revenue. Yet few companies are able to achieve the benefits they expect from their transformations.
Why is that the case? Simple: investing in technology isn’t enough. Ultimately, success relies on the skills and confidence of the people at the heart of the business. That’s why the top priority of our front-office transformation approach is to get our people to embrace digital by focusing on enablement. By putting people at the center of front-office transformation initiatives, companies make sure everyone has the right motivations, the right tools and the right behaviour in place to ultimately form new habits to drive stronger, more valuable relationships with the customer. How do we know our approach works? We use it ourselves.
PwC is proud to be part of the Salesforce Trailblazer community. See how we're driving global digital transformation through a people-centric approach.
People are different
People need technology to be easy
People follow leaders and influencers
People get bored
People are driven by purpose
People don’t change overnight