Embracing the digital revolution

The global digital economy has come of age and, with it, a host of accelerated changes and challenges for retail and consumer goods companies. Their customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and − particularly in emerging markets − using the phone as a major means of Internet access.

Acting on these changes requires a solid understanding of consumers, rethinking what they value and creating business models that leverage technology to reinvent the customer experience. While the digital economy has been operating for decades, a recent PwC survey cites four technologies − mobility, cloud computing, social media and business intelligence − that are leading the way.